Close Menu

How long does SEO take?

How long does SEO take?

This is a popular question that comes up when talking about SEO and internet marketing. It is a fair question to ask an internet marketer or agency, but not always a fair answer. You can get various answers to this question, but many marketers will simply tell you “I can’t say for certain how long it will take”. That is because there is no time-frame you can accurately predict when SEO results will kick in. You can estimate a time period range based on past results for other campaigns, but that could end up inaccurate. SEO is a process, it is on-going.

There is also the question of goals and expectations, how long does SEO take…to achieve X goal. That goal is usually in the form of search engine rankings, but should also be in the form of traffic and leads. Even if a goal or set of goals is met for a law firm and legal marketing campaign, there is always more that could be done. Here are some things to keep in mind when thinking about a SEO time-frame.

  • What are my immediate and long term goals for this SEO campaign
  • Will I participate in marketing items needed to help my SEO campaign
  • Am I willing to accept the mindset that SEO is an on-going process, not a one time event
  • No single keyword, ranking, or piece of content will make or break your website or SEO campaign
  • Rankings don’t matter as much as you think, traffic and leads do
  • Although the internet moves fast, SEO doesn’t move as fast

With all of this in mind you can now set your expectations for a SEO timeframe. Keep a close eye on your monthly reports, look for increases in traffic, leads, phone calls to the law firm, and rankings, but rankings are just one piece. It is fairly safe to say with all things considered, if you don’t see positive trends in at least some of these metrics within 6 months to the first year, you are not getting the results you need.

Facebook Twitter LinkedIn Google Plus
Contact Our Legal Marketing Experts Today

We aren’t the type of company to over-promise and under-deliver when it comes to building your law firm website and/or law firm brand. We have built hundreds of custom, responsive law firm websites completely up to Google’s latest mobile and optimization standards, we work hard toward each of our clients’ goals. We have 50+ years of combined legal marketing expertise at MileMark Media, we exclusively build and market websites for the legal industry. We utilize only the best strategies from our dozens of studies and experiences on optimizing sites, conversions, trends and outcomes. Boost your law firm’s presence online, contact our legal website design & SEO experts for a free website consultation today.

  • facebook
  • twitter
  • linkedin

© MileMark Media, LLC. All rights reserved.