California Law Firm Marketing
Website Design & SEO For California Law Firms
All California industries are competitive, but the legal industry is particularly so. Having a California law firm website has many benefits, but it is surprising the number of practices that do not yet have an online presence. If you do not currently have a website, you are giving your competitors the advantage and sending clients to them when they should be using your practice instead. If you are still in need of a law firm website, our California law firm marketing experts are here to help.
California Law Firm Web Design
All successful law firms today understand the need to have a strong Internet presence. Simply creating a website so you can place a link on your business card is just not enough. When people are shopping for a law firm online, they are comparing you with your competition and they will use your law firm web design to do it.
Your website really provides the first impression of your law practice to potential clients. Even if you are the best lawyer to handle a certain case, if your web design does not showcase that, a potential client may never know. If your Los Angeles law firm web design needs some minor tweaking, or a major overhaul, our team of experts is here to help.
How We Can Help with Your California Law Firm Web Design
The online world is a competitive one, but this holds especially true for the legal industry. This means you need every competitive advantage you can get. Having a San Diego law firm web design agency such as ours is key to giving you the edge you need over your competition. We do not just work on great web design, we live it and immerse ourselves in it to give you the best possible website design.
When you choose us to help with your San Jose law firm web design, you work with an agency that understands the most current trends in legal web design. We take our vast wealth of knowledge and combine it with your unique needs to build a website that is user-friendly and that will convert qualified leads into new clients for your firm. We will also include polished visuals, search engine optimization best practices, and other strategies that will make your website stand out from the rest.
What You Get When You Work with Us
You have your choice of many agencies that can provide you with San Francisco law firm web design. However, when you work with us, you will work with the very best. A few of the benefits you will reap when you choose us are as follows:
- Outstanding customer service: We cannot provide the sleek and functioning website you need without listening to you and your needs. It is for this reason that we make satisfied customers one of our main priorities.
- Meticulous attention to detail: We know that all details of your law firm website matter from ensuring you comply with Google’s algorithms to font selection, great content and more. It is for this reason we are meticulous when designing your site and give it the same care and attention that you would.
- Focus on user-friendliness: It is crucial that your website is polished and professional. It is just as important that your website is user-friendly so potential clients do not only find you, but remain on your site to learn more.
When working with our California law firm web design experts, we will provide the above services and more.
What Benefits Can A California Law Firm Website Provide?
Perhaps the reason why so many law practices in California do not have a website is because so many attorneys are unaware of the benefits they bring. It is crucial to know what these benefits are, and what you are missing out on when you do have a San Diego law firm website. The biggest benefits your law firm will realize once you have a website are as follows:
- Get found by new and existing clients easily
- Build a foundation for PPC ads, social media profiles, and more
- Gain trust among new and existing clients
- Showcase your experience and proven track record
- Build a reputation
- Show off your professional image
- Save money while promoting your firm
After you have a website for your law firm, it is just a matter of time before you start realizing the above benefits.
Features To Include In A California Law Firm Website
Your San Jose law firm website needs to include certain features, such as easy to use contact options, homepages, and more. Although important, your website should include many more features that can help your firm, and users, too. These important features include:
- Navigational tools that are easy to use
- Buttons for sharing on Twitter, Facebook, and other social media platforms
- Forms for lead generation
- Search functions
- Chat boxes and bots
- Internal and external links
- Calls to action
- Location maps
When working with our team of experts, we will speak to you extensively and listen to your needs so we are delivering the California law firm website your practice needs.
California Law Firm SEO
Many law practices have not heard of California law firm SEO, but it is crucial that all law firm websites incorporate it. SEO, or search engine optimization, refers to the work done on a website to get it discovered by Google. Many lawyers wonder why it is so important to appeal to Google and not the other search engines. The answer to that is that Google has 93 percent of the search engine market share, making it the search engines visitors use most. Additionally, the other search engines, such as Yahoo and Bing, use algorithms similar to Google’s so if Los Angeles law firm SEO is found by one, it will likely be found by all.
To get more clicks for your website, it is essential to increase the authority your website holds on a certain subject. Below are important strategies that will help you do just that.
To increase the authoritative nature of your website, it is essential to have many pages on a certain subject. For example, if you are a criminal defense law firm, it is important to have pages for every offense you defend against. You also must include sub-pages, which will also increase your authority. So, you may write a DUI page, and have sub-pages for appealing convictions, getting a driver’s license back, and more.
One of the biggest advantages to this practice is that users can find the answers they want to all of their questions while on your site. This results in increased ‘dwell time,’ which also increases your ranking. Quality content is essential to San Diego law firm SEO and should include lucrative keywords that are strategically placed.
Authority with Other Websites
When you can show that you have authority with other websites, this will also increase your San Jose law firm SEO, and your ranking with Google. Any time another website places a link for your site within their pages, it is considered a vote, which increases your authority. The easiest way to do this is by claiming listings in online directories such as Google My Business. Avvo, FindLaw, and Justia are some of the biggest online directories for attorneys specifically.
San Francisco law firm SEO does not just rely on using good practices, but also avoiding those that will result in penalties for your site. This includes failing to ensure your website is secure, not having a website with a responsive design that is mobile-friendly, and not ensuring your website loads quickly. While these features are not always as visible on your site as other California law firm SEO practices, they are just as important and will play a key role in how your website ranks compared to your competition.
Compliance & California Law Firm Websites
Google places many requirements on websites so the search engine can find and answer users’ inquiries easily and quickly. Although there are hundreds of requirements, some of the most important of these are as follows:
- Link to other websites and have websites link back to yours,
- Ensure your website has a responsive design and is mobile-friendly,
- Provide visitors with informative and helpful content,
- Create content that is useful to visitors, not the search engines
Our team of experts can advise on how to remain compliant with Google’s requirements, the best practices to use, and what to avoid.
Call Our California Law Firm Marketing, Website Design & SEO Specialists For Help
If you need a California law firm website, our team of specialists at MileMark Media is here to help. We know the features your website needs so potential clients can find you quickly and easily, and can create a website that will bring more revenue to your firm. Call us today at 866-598-6235 or fill out our online form to learn more.