Law Firm Marketing > Illinois Law Firm Marketing

Illinois Law Firm Marketing

Website Design & SEO Experts Serving Illinois

All law firms need a website, but a survey conducted by the American Bar Association in 2018 showed that 23 percent of law firms do not have one. That number is surprising, but it is even more shocking to learn that number was an increase of 15 percent from the year before. If you do not have a website, you are giving your competition the edge and driving clients to them instead of to your practice. When you need an law firm website that is professional and tells clients more about you, our Illinois law firm marketing experts are here to help.

Illinois Law Firm Web Design

The online world is always changing. Google is constantly adjusting their algorithms, and people even view websites vastly differently than they did ten years ago. Today, people mainly search online using mobile devices, such as their cell phone or a tablet. Google and the other search engines understand this and so, they prioritize websites that provide a responsive website design that is easier for users to view. If your website needs to make the move to mobile, or you do not know if it follows the algorithms of the search engines, our Illinois law firm web design experts can help.

Websites Today Must Be Mobile-Friendly

Mobility is of crucial importance in the online world today. Our Chicago law firm web design specialists will create a site for you that is mobile-friendly and can be viewed on a tablet, smartphone, laptop, or desktop computer. You can choose to have a separate mobile website or a responsive website, but responsive is ideal for most law practices. Responsive web design actually identifies the type of device visitors are using and adjusts your website for it. This results in less scrolling, zooming, and panning, which makes for a better experience for users.

Having a separate mobile website is not always ideal for Aurora law firm web design. Separate websites are very simple, so you may not be able to provide clients and qualified leads with the information they are looking for. Responsive web design, on the other hand, allows you to provide users with a full website that will provide more answers for them. Google also recommends responsive web design as part of their algorithm, so sites that have it will meet those standards and rank higher in the search engine results pages.

Why Use Our Law Firm Web Design Experts?

When you work with our law firm web design experts, you will get in return a website that is beautifully designed, that clients and qualified leads can find easily, and that will get your message across to visitors. Our knowledgeable and talented staff members have created thousands of websites that are easy to navigate, and that will connect potential clients with you in just a single tap or click. We have a successful track record of developing successful websites, and we want to put that experience to work for you. We will create a website that you love, and that your visitors will love, too.

Serving these major cities and beyond:

Chicago
Aurora
Joliet
Naperville
Rockford
Springfield
Elgin
Peoria
Waukegan
Champaign
Cicero
Bloomington
Schaumburg
Evanston
Arlington Heights
Bolingbrook
Decatur
Palatine
Skokie
Des Plaines

Benefits of an Law Firm Website

You may think that having a website will only give you one small corner of the Web, but it will do so much more than that. A website will bring your firm many benefits, including:

Get found easily: A Chicago law firm website is a great way to get found by new clients, and even those in your network that know who you are but need certain information, such as your phone number.
Build a foundation: A website is a great way to get found by more clients, but it is also just the starting point of your online presence. Once you have the foundation of a website, you can embark on PPC advertising, create a blog, and social media profiles to get found by even more potential clients.
Gain trust: Did you know that three-quarters of people will conduct an online search before they ever contact a law firm? If you have a professional Illinois law firm website, you will instantly gain trust with those that are searching for you. If you do not, you will lose that trust and potential leads will go to your competition instead of you.

Once you have an Aurora law firm website, your law firm will reap many benefits with the largest of them being that it will draw in more clients and put you head and shoulders above the competition.

Features We Can Include in Your Illinois Law Firm Website

All law firm websites need basic features, such as a homepage, contact information, and more. However, additional features can make your website pop and stand out among the crowd even more. When creating your site, we can include features such as:

User-friendly navigational tools
Social media widgets and buttons
Lead generation forms
Automatic chatbots
Search functions
Professional logos
Inbound and outbound links
Location maps
Calls to action

We will always first listen to your needs to determine which features are most important to you and include them on your website.

Illinois Law Firm SEO

When people have a legal problem and need to find a lawyer, they will go online first to look for one. If you do not have a website, or if yours is not optimized for SEO, potential clients cannot find you. Internet users today do not typically look past the first page of results and even then, they will not scroll very far.

Illinois law firm SEO is an organic way to get your website to appear in the top of the search results. It does not involve paid advertising but instead relies on content that is optimized for SEO and works with Google’s algorithms so it can be found quickly. When you need better law firm SEO, our experts are here to help.

Website Optimization

Google uses spiders and bots that crawl through all websites and webpages to determine which ones will answer a user’s query the best. To be able to find your website, Google’s spiders will use title tags, headers, your unique URL, and more. If your website does not include these important Chicago law firm SEO tactics, Google cannot find it and so, other people will not be able to either.

User-Friendly Navigation

Internet users want information and they want it very quickly. If they cannot easily find your practice areas, contact information, and other information they are looking for, they will become frustrated and leave your site to go to a competitor’s. User-friendly navigation is critical for Aurora law firm SEO, but also for lead generation.

Content is Key

Many Joliet law firm SEO tactics rely on great content. Within the content on your website, you can use high quality keywords while drafting helpful and informative blog posts and webpages for visitors. It is important to know when and how to use keywords. While it is important to include keywords in your content, it is just as important that the keywords are not spammy or your site will get flagged by Google and that is extremely detrimental to your ranking in the search engines.

Backlinks

The online community is one that relies on sharing. The search engines such as Google know this and so, they prioritize websites that link to other websites. When you include a link on your website to an authoritative website, such as a government site, it acts as a vote for that site and actually helps you and the site you are linking to. Links to other pages on your own website should also be included to be found by the search engines, and to make it easier for users to navigate your site.

Contact Illinois Law Firm Marketing, Website Design & SEO Experts

If you need an law firm website, let our Illinois law firm marketing experts create one for you that will boost awareness for your firm, draw in qualified leads, and bring more revenue into your practice. At MileMark Media, we know what makes a great website and will combine that knowledge with your needs to give you a website that truly delivers. Call us today at 866-598-6235 or contact us online to learn more.

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