New Jersey Law Firm Marketing
Website Design & SEO Experts Serving New Jersey
As a law firm leader, you know the importance of continuously marketing to new and potential clients. These are the clients that keep your doors open and, while word of mouth is one of the best forms of advertising, it will only take your firm so far. To remain competitive today, you must have a website that is not only professional and impressive, but that also gets noticed by those clients you’re hoping to reach.
To get that website you don’t need to be well-versed in code or creating websites. You just need the help of the right New Jersey law firm marketing experts. Below are a few of the services our firm offers to help your law firm with your digital marketing goals.
New Jersey Law Firm Websites
All digital attorney marketing relies on your website. It is your professional portfolio, service list, and contact base all in one. Every web page on your website is important and needs to speak to the visitor and persuade them to either call you or contact your firm online. We will create content for your site that is regularly updated, well thought out, and engaging, so visitors can easily find what they’re looking for.
According to the American Bar Association, 23 percent of law firms surveyed did not have a website in 2018. That number is shocking, but what’s even more shocking is that it’s an increase from the 15 percent that reported they didn’t have a website in 2017. If you’re one of these law firms, that’s bad news. You’re likely missing out on potential clients and are limiting the ways existing and potential clients can get in touch with you. However, there is good news. By creating your New Jersey law firm website today, you’ll already have an edge over your competition.
Why Law Firm Websites Matter
Many businesses, including law firms, have a website today. Unfortunately, the majority of them are ineffective. They don’t covert clients, mainly due to the fact that they don’t incorporate fundamental marketing practices. So, although attorneys may be updating their website regularly, they aren’t seeing many results from it. They aren’t getting new clients, or even scheduling free consultations. We know this is a problem for attorneys, which is why we put our knowledge to work into every New Jersey law firm web design we work on.
Online, your law firm’s website is the most important business development tool at your disposal. It’s where your paid ads direct clients, it’s how you draw in new leads, and how you stay top of mind with new and existing clients. Your website is also a chance to boast about your firm. It’s common for attorney websites to report on their successful verdicts and settlements, so clients can form an understanding of what to expect when working with you.
We know how important your website is to your business. This is why we create lawyer websites that are as functional as they are modern and polished. They are the perfect foundation for you to build on, using them to generate leads, introduce clients to the attorneys in your firm, and more.
As a law firm leader, you likely spent a great deal of time thinking about how you were going to design your office space. Did you choose rustic and cozy, or edgy and modern? Whatever you choose, you likely ensured it spoke of style, and would impress anyone that walked through your door.
A website is your digital door to your offices. Web design must be just as impressive, just as polished, and certainly just as stylish as the space you work in every day. The aesthetics of your site are the first thing visitors will notice, so it’s important you incorporate legal web design that will make a good impression. We understand that this means more than just eye-catching graphics and interesting photos, although those are a good place to start. However, we also focus on custom websites that set themselves apart from those ‘out of the box’ templates.
We Can Help with Old or New Law Firm Web Design
Many people think that once they have a website, they are stuck with it. They allow it to sit there, not generating any leads or even updating it as often as they should. Still, they’re happy with it because at least they have a website. It doesn’t have to be that way, though.
If you have a website that is outdated and isn’t getting you the results you were hoping for, we can help. We will revamp your site and give it the fresh look and feel it needs. We’ll keep anything that’s been working for you, and change anything that doesn’t. We’ll listen to you to determine what you need out of your website, and then make sure it has all the features to deliver the results you’ve been looking for.
If you need a whole new website, we can help there, too. We’ll review everything you want out of your website with you, and then work hard to ensure it accurately reflects your firm. Our dynamic website design can provide a customized site that will not only draw in more leads, but will also impress anyone that visits.
To stand out among your competitors, you need a stunning website that is modern and that will impress any visitor. However, you also need it to function effectively, and that means including the right features. We know the importance of this, which is why all of our attorney websites include:
- Thoughtful, easy to use navigation
- Seamless integration with other online mediums, such as Twitter and other social media platforms
- Lead generation forms
- Automatic chatbots
- Search bars
- Professional logos
- Call to action
- Internal and external links
- Location maps
These are just a few of the features we know are critical to your attorney website, and we’re happy to provide them all, and more.
Today, the online world is a mobile one. Smartphones and tablets have taken over, with users turning to these devices far more frequently than desktop computers. Google and the other search engines know this, and actually penalize sites that are not mobile-friendly. This isn’t the only reason to go mobile with your website, though.
When your website isn’t mobile-friendly, it doesn’t appear properly on mobile devices. Images may not load, and visitors may have to scroll longer. This is unappealing to users that are accustomed to finding information within a matter of seconds. If your New Jersey law firm website isn’t mobile-friendly, you’re likely losing out on clients. We know how to create mobile-friendly sites, so you don’t miss out on those opportunities.
New Jersey Law Firm SEO
As an attorney, you must know every aspect of the law. You must give your clients the sole attention they need, study their cases, and develop a flawless strategy to bring them success. You know this is time-consuming, and we do, too. Yet, you still need time to attract new clients on a regular basis. You don’t have time to tweak your website on a weekly or monthly basis. This is why our firm focuses on New Jersey law firm SEO, so you don’t have to.
What is Legal SEO?
SEO stands for ‘search engine optimization.’ There are many strategies and tactics used in SEO but simply put, they all have the same goal. That is to get your website listed high in the rankings so when users are searching for an attorney, they find you first. The New Jersey attorney SEO market is one of the most competitive verticals in the industry.
However, that doesn’t mean you can’t get the results you’re after. It only means that the SEO tactics used must be sharp and woven throughout your entire site. This is how you make your site stand out in Google’s eyes, and your firm stand out in the eyes of new leads and clients.
Choosing the Right New Jersey Law Firm SEO Firm
The number of New Jersey lawyer SEO firms has been increasing in recent years due to the fact that the industry is so competitive. Unfortunately, it’s not always easy to decipher the good from the bad. Some firms will claim to shoot your website to the top of the first search results page overnight. Not only is this not possible, but they’re probably also using ‘black hat’ SEO tactics.
There are many black hat SEO techniques firms use. They may stuff your pages with keywords, even if the text then doesn’t make sense to the reader. They may use invisible text, or swap a page once it has been ranked by the search engines. These strategies are not only unhelpful to visitors, they also get your site flagged by the search engines. When that happens, your ranking will fall and few people, if any, will ever make it to your website.
It’s impossible to tell how long it takes to undo the damage caused by these strategies. This is why it’s so important to choose the right New Jersey attorney SEO firm the first time. An honest and reputable firm will only use SEO best practices and guidelines.
SEO is On-Going
Unlike other forms of online marketing, such as Google Ads campaigns, SEO takes time. You must first create your website and content with the best SEO tactics in mind. Then you must wait for the search engines to rank it. After that, you have to continue putting forth those SEO efforts. It’s not a one-time deal.
This is why hiring a New Jersey attorney SEO firm is so important. We understand you spend your days working for your clients, who have put their trust in you to get them the best outcome. You don’t have to time to focus on your website. However, we do, and you can put that same trust in us that your clients put in you.
As an attorney, you may serve only one area, or you may practice in many. You might even be licensed to practice in several states. This is what makes local SEO in New Jersey legal marketing so critical. People are no longer hopping online to search for general terms. They are looking for businesses in their area, making location pages imperative for your website.
We also rely on other SEO practices, such as inbound and outbound links, and we fastidiously research the right keywords for your firm and your site. We put great thought into this so that Google and the other search engines can find your website, so new clients can, too.
Social Media Marketing
It’s true that potential clients may not scour major social media platforms such as Facebook and Twitter looking for an attorney. However, these profiles are very important for attorney marketing. They help keep your firm top of mind for new clients, and can also open the doors with your existing client base. It’s a great way to open the doors of communication between lawyers and their clients, or anyone that has a legal question. If you can answer it for them, they’ll likely become a new client in the near future.
Experienced New Jersey Law Firm Marketing Experts
As an attorney, you know every aspect of the law and use that to help your clients. MileMark Media is the New Jersey legal marketing agency that will allow you to gain even more clients and help even more people. We’ll create a modern and polished site that will impress anyone that visits, or we’ll update your current site so it’s modern and current and shows clients you’re an attorney that takes care of every detail. Call us or contact us online today to learn more about what we can do for you.