Massachusetts Law Firm Marketing
Website Design & SEO For Massachusetts Law Firms
If you have just started your own law practice, or you already have a firm but feel that it is time to modernize your website or get one up and running, there is no better time than now. You may not consider that a website is of utmost importance to your law firm, but it is. When you have the right law firm website, your practice will reap many benefits and you will draw in even more clients, and more revenue. Contact our Massachusetts law firm marketing experts for a free audit of your website.
Massachusetts Law Firm Web Design
As a lawyer, your website is one of the most important marketing assets you have and if it is not helping you grow your business, it is time for a new one. There are more than four billion search inquiries entered into Google every day and when you have an effective Massachusetts law firm web design, it will work to bring you new clients 24 hours a day, 7 days a week, regardless of what you are doing at home or in the office. If your website is outdated, is not optimized for mobile, and does not convert visitors into qualified leads, it is time to invest in a new one and our Boston law firm web design experts can help.
Your Site Must be Mobile-Friendly
The world today is a mobile one, and that expands to websites, too. Most users today access search engines and other information using their smartphone or other mobile device. If your website is not optimized for mobile, it will not display properly on these devices and users will get frustrated and leave to go to your competitor’s site. Additionally, in 2015 Google started placing a bigger emphasis on mobile-friendly websites and now penalizes those that are not by placing them lower in the search engine results pages (SERPs). Creating a mobile-friendly site is not always easy, but our Worcester law firm web design experts can create the site you need.
Landing Page Design and Optimization
Your landing pages are the webpages that appear to visitors after they have clicked on a search result, online ad, marketing email, or marketing promotion. These landing pages are of critical importance to your online marketing but if they do not convert leads into clients, they are not doing the job you had intended. Our Springfield law firm web design experts know how to optimize landing pages that will convert with the right design elements, engaging ad copy, and calls to action that improve the performance of the page, and the overall site.
Your website should act as the main sales and marketing tool you have at your fingertips. If your copy does not represent your best pitch and you need compelling copy that is SEO-friendly while also informing and educating visitors, it is not the right kind of copy. Our Massachusetts law firm web design experts have written thousands of web pages for law firms and will target the right keywords to ensure your website is more visible in the search results.
Massachusetts Law Firm SEO
As you begin to learn more about Massachusetts law firm SEO, you may think it is something you can tackle yourself. After all, search engine optimization (SEO) is really just writing some content and that should not take very long, right? Wrong. Not only does law firm SEO require a great deal of writing, but that content must also include certain elements that make it stand out to users and the search engines. There is so much to know about SEO and as a lawyer, your day is probably already fairly full. Learn more about what Massachusetts law firm SEO incorporates below, and how our team of experts can help.
What You Need to Know About Law Firm SEO
There is already so much to know about Boston law firm SEO, and more is added every day. The best SEO practices adhere to Google’s Webmaster Guidelines, incorporate many different keywords, and content creation on a regular basis. While this may sound easy enough, these are all difficult tasks. Google’s algorithms are constantly changing, and the search engine is not always forthcoming about what is new and necessary. Creating content also requires extensive keyword research and new pages being added to your website or blog on a regular basis.
Worcester law firm SEO also happens behind the scenes of your website. Mobile-friendliness, page loading time, security, and sitemaps are all of critical importance to your technical SEO. Technical SEO is one of the most important aspects of SEO, but it is also one of the most difficult to implement and requires a lot of research and know-how.
The best SEO practices also drive traffic to your site using backlinks. These are links on other websites and each one acts as a “vote” for your website. It may sound difficult to get these links, but it is not. Online directories such as Google My Business are one of the easiest ways to build the amount of links that point back to your site. While easy enough to do, you should be listed in at least ten directories, and each one takes a bit of time to complete your entire profile.
How Massachusetts Law Firm SEO Experts Can Help
It is true that you could implement Springfield law firm SEO on your own. Before you do though, it will require a great amount of time educating yourself on what is needed, and then even more time to actually do it. As a lawyer, you are already extremely busy and probably do not have the time to dedicate to these tasks. It is for this very reason that so many law firms reach out to law firm experts that are dedicated to implementing quality SEO practices, and that already know which practices are best.
Clients Can Find You Easily
Your Boston law firm website is a great way to reach potential clients that may have never heard of your firm before. However, what many lawyers do not realize is that even when people have heard about your practice, they will still likely search Google, Bing, or another major search engine to learn more about you before they ever contact you. If you do not have a website and it is not properly designed and optimized, those visitors will likely land on your competitor’s site and not yours.
Communicate More Easily
You may not think that current clients, partners, and others in your professional network would ever visit your website. Why would they when they already know so much about you? Sometimes, people visit a website just to gain important information, such as a phone number, even when they have worked with you extensively in the past. Your Worcester law firm website will help these people connect with you easily, while also allowing new visitors an easy way to get in touch.
According to the National Law Review, nearly three-quarters of people will search online before taking action. When they reach your Springfield law firm website and find a professional-looking site that is modern and crisp and includes elements such as professional photos, it instantly builds credibility and trust with the visitor. If you do not have a website at all, you will lose that trust, and likely the potential client that was looking for legal help.
Building the Foundation of Online Marketing
Your Massachusetts law firm website is a great way to market your practice, but there are other ways to do this online, too. Pay-per-click (PPC) advertising is becoming even more popular today, social media is a great way to get your firm in front of many different users, and a blog will help your organic search results. All of these forms of marketing require a website and once you have one, you can build on all levels of marketing for one very thorough online marketing campaign.
Experienced Massachusetts Law Firm Marketing, Website Design, & SEO Experts
When you need a new or better website, our Massachusetts law firm marketing experts can deliver it to you. At MileMark Media, we know what makes a good website that Google will pick up, visitors will find informative, and that will convert qualified leads into some of your best clients. Call us today at 866-598-6235 or fill out our online form to schedule a consultation so we can talk about your new or improved website.