Pennsylvania Law Firm Marketing
Website Design & SEO Experts Serving Pennsylvania
As an attorney, you understand the differences between regular marketing and law firm marketing. Unfortunately, there are many marketing firms that do not. We know that when you’re marketing your law firm, you’re not only promoting your brand, but the people within it. The relationship between attorneys and their clients is the backbone of any law firm. As such, you need to show visitors to your website that you are someone they can trust with their case, and maybe even their lives. We understand this, which is why we’re dedicated to helping attorneys market not only their firm, but themselves, more effectively. Contact us for Pennsylvania law firm marketing from experienced professionals.
Pennsylvania Law Firm Website Design
Your website is the first impression potential clients have about your firm. We know that it not only has to be functional, but it has to be stunning at the same time. We incorporate dynamic graphics, logos, social media integration, and more so that your website leaves the impression you want to give clients. Our stellar web design experts will create a site that will draw people in and show them that you are the only law firm they should trust.
Law firm websites have a great number of functions. They draw people into your law firm, and should give potential clients the impression that you are the only attorney they should trust. Still, too many Pennsylvania law firm websites only provide the basics. They may state the attorney’s practice areas and have a picture of the lawyer or the firm, but they don’t go far beyond that. We know this doesn’t work, and doesn’t tell visitors what kind of attorney they’ll be working with at all. It’s why, on every attorney site we create, we incorporate all the important features you need. A few of these are listed below.
Modern Legal Web Design
Many attorneys are just beginning to understand the importance of having a website. This is mainly due to the fact that for so many years, lawyers have mainly relied on word of mouth for their marketing purposes. While these references are still extremely important to attorneys, there is more to law firm marketing these days. Attorneys simply must have a website.
When they do, we can help. We have the knowledge necessary for legal web design, and we use it to ensure your website is easily found, easy to reach, and that it leaves a great impression. Great website design must include informative and engaging content, vivid imagery, and intricate behind-the-scenes coding. It must also allow the site to function on multiple devices, and include total functionality on every page. That’s exactly what we provide, and more.
Before designing your new website, we’ll speak with you in-depth about what you want out of your site. We’ll review your services, history, branding, and messaging to ensure your website is as unique to your firm as the attorneys within it. We will then provide you with a customized design and layout, professional copywriting services, logo design for firms that require it, and on-page optimization. We do all of this, so you get the legal web design you need to bring more clients in through your door.
Existing Law Firm Website
When attorneys come to us for Pennsylvania law firm web design, they are looking for one of two things. They are either looking for a brand new website created from scratch, or they need to revamp an existing site. We are happy to provide both services and can get an attorney’s online presence up and running, or expand on one they have already developed. Contact our experienced Pennsylvania law firm web design experts today, we can create a package that is perfect for you.
A lot has changed in legal web design in the last ten or fifteen years. What was once considered dynamic design is now considered old and outdated. It’s not unusual for law firms today to be on the third or fourth version of their site. As such, many legal websites today are a hodgepodge of new and old content. Some even have glitches, such as old links that no longer work. When this is the case, we can help.
When only minor tweaks and changes are needed to your website, we will preserve the overall look and feel of it to keep it on brand. Those minor changes often include modernizing certain areas of the site, repairing anything that is currently not working, and adding responsive design so your site works across all devices. We’ll do it all while maintaining the SEO value and page rankings you have already achieved, or improve upon these things if needed. We know not every website needs a complete legal web design overhaul, and we can simply fill in some of the details your site is missing.
The homepage of your law firm website is the place visitors will wind up the most often. It’s the link you’ll use for online directories and social media platforms. It’s where you’ll tell people to visit if they want to learn more about your firm. As such, it must do a number of things.
Your homepage must clearly and concisely communicate what you do, and the benefits your firm brings. It must immediately establish credibility and authority, and contain eye-catching images that let visitors know what to expect from your firm. Your homepage must provide a means of contact, preferably with a convenient one-click call button. It must also provide visitors with the answers they need to the many questions they have when going to your website.
You can create a Pennsylvania law firm website and leave it at that. The problem is, the information can soon become old and outdated. With no new content, search engines will stop finding it as easily, and you won’t get as many visitors to your site. That means fewer clients. A blog is a great way to provide your site with content that is regularly updated and provides fresh information to visitors. Posting to your blog often not only allows the search engines to find your site more easily, it’s another great opportunity to establish credibility with potential clients.
Attorney websites don’t only have to appear professional and stunning, they also must comply with the law. As an attorney, this is more important for you than perhaps any other profession. You must remain within the American Bar Association’s guidelines for attorney advertising, choose your words carefully, and make it very clear to clients that the information on your site does not constitute legal advice.
A disclaimer can do all of this and more, which is why they’re an essential part of any attorney website. Your disclaimer will clarify that contacting you does not create an attorney-client relationship, and that they are under no obligation even if they set up a consultation. A disclaimer provides potential clients with the security they need to know they can contact you in confidence to discuss their case before they make a final decision.
Pennsylvania Law Firm SEO
The legal profession is one of the most competitive. Attorneys need new clients on a regular basis and when there are many firms in one location, it is often difficult to stand out in the crowd. Today, the Internet has taken that competition to a whole new level. Many law firms have websites, and Google and other search engines take an unbiased view when ranking them. They look for certain factors within a website, and all of them fall into the category of search engine optimization, or SEO.
While law firm marketing is different than the rest, there is one thing about it that remains the same. You must weave legal SEO throughout it so clients and potential clients can find you. SEO stands for ‘search engine optimization.’ It involves a number of strategies such as internal and external links, proper usage of keywords, and ensuring your site is mobile-friendly. We do all of this and more. You will never find a ‘black hat SEO’ tactic on your site because we know how damaging this is not only to your online presence, but to your law firm’s reputation, too. With our honest and reputable SEO services, your website will be one of the first clients see, so they don’t need to go looking anywhere else.
We provide attorneys with the proper Pennsylvania law firm SEO tactics that will help their website rank higher so they are easily accessible to more clients. Below are some of the most important strategies we use.
Too many law firms in the state today focus mainly on one key phrase. Usually, that is, “Pennsylvania law firms.” Pennsylvania though, is one of the largest states in the country. It may do you no good to get a call from a potential client that’s in Philadelphia if your firm is located in Erie. We know this, which is why we’ll include local keywords and pages to draw in the people nearest to you.
You also need keywords pertaining to your area of practice. Again, someone getting a divorce is not a quality lead if you’re a criminal defense lawyer. These types of targeted keywords are vital to your website. They inform visitors, and the search engines, what your firm is all about.
Content is the backbone of your site, and essential to Pennsylvania law firm SEO. We’ll provide optimized content that showcases your expertise and translates into higher rankings in the search engines. Regular blog posts, FAQ pages, practice pages, and location pages are all a great way to get this optimized content so your website, and your law firm, are exposed to more people in your target audience.
Link building is a vital component of attorney SEO and can greatly help your site’s page ranking. External links should be included on every page of your website, and internal links directing visitors to other areas of your site are also very helpful. When linking to another site, it’s important to ensure it is authoritative and has a high page ranking. Otherwise, it could actually hurt your site. We know the many sites that have the ranking necessary to boost your own site, and when they are appropriate to use. Google will look favorably upon the links we use, and make it easier for visitors to find the information they came looking for.
The search engines want to give Internet users information that is most helpful to them. Today, reviews are at the top of that list. We can advise you on the many ways to obtain more glowing reviews of your law firm, and promote them to attract new clients. Like links, these reviews help those in their hour of need form a decision on whether they want to contact a certain attorney, and show that you are the attorney they can trust. These reviews also help you stand out to the search engines, helping you create awareness of your firm and bring in the clients you need.
Social Media Marketing
There’s no better way to allow people to get to know your law firm online than through social media. Sites like Facebook and Twitter allow people to get to know the attorneys within your firm. These platforms allow clients and potential clients to interact with you, ask questions, and even set up consultations. What better way is there to form and cultivate relationships? We’ll set up these profiles for you and maintain them, always getting your input first so we can help you put your best foot forward.
Contact Pennsylvania Law Firm Marketing, Website Design & SEO Experts
Stellar web design, creative and effective SEO strategies, and a constant social media presence are just a few of the ways our Pennsylvania legal marketing services can help. If you want to get your firm in front of the eyes of new clients on a regular basis, contact us today to learn how we can help. We know how different legal marketing is from other types of marketing. That’s why we’ve dedicated ourselves to helping attorneys promote their firm in a way that is not only professional, but also extremely effective. Call us today to have an increased web presence tomorrow.