Solo Law Firm Marketing
Website Design & SEO For Solo Law Firms
Just because you are the sole attorney in your practice does not mean you have to spend every hour of the day at work. Unfortunately, sometimes that is exactly what it seems like. You have cases to work on, mounting paperwork, billing tasks, and solo legal marketing that you need to concentrate on, as well. One of the main struggles you may face as a solo attorney is the constant need to find new clients and new cases. It is enough to keep you in a constant state of worry, but it does not need to.
As a solo practitioner, you may find it challenging to flip the switch from legal professional to a creative visionary. However, your solo law firm marketing strategy relies on you getting into the creative mindset. As a solo attorney, you are responsible for everything that happens within your firm and to be successful, you will have to wear many different hats, and know how to do everything well. Fortunately, your legal marketing may not fall into that group. Our marketing experts already know the tactics that work, and will use them creatively to deliver the results you are looking for.
Fortunately, the internet has created a pathway for solo practitioners like you to connect with potential clients more easily. However, executing the work is another story. From search engine optimization (SEO) to social media, there is a lot to keep track of, but you do not need to do it alone.
- Law Firm Marketing
- Law Firm Website Design
- Law Firm SEO
- Law Firm Social Media & Blog Marketing
- Law Firm PPC
- Law Firm Videos
Law Firm Website Design
Our law firm web design professionals have created websites for solo practitioners just beginning their career, as well as for large firms that employ hundreds of attorneys and have been around for decades. We know different types of law firms have different web design needs. The actual number of lawyers is not of the utmost importance during the web design process, but it is usually indicative of the marketing goals of the firm. Large law firms, for example, are typically more concerned with branding while smaller solo firms want to focus on marketing and appearing at the top of the search engine rankings.
If you need a website, or need to tweak the design of an existing site, you want to outshine your competition and use your website to get more business. This usually means ranking at the top of the search engines and building a design that impresses leads and converts them into clients. Our web design professionals can help you with all of these goals.
As a solo practitioner, you face a unique set of challenges when it comes to marketing your firm, and even online marketing can become an issue. However, you also offer a unique set of benefits your clients could never receive after retaining a larger firm. Our law firm website design experts know the difficulties you face, so we rely on our expertise in the industry to create a dynamic website that will showcase your value when online users are comparing you to the competition.
We have a long history of working with solo practitioners and solving the biggest marketing problems they face, and we want to help you, too. We will start by creating a show-stopping website for your solo firm.
What You Get with Our Law Firm Website Design
No two law firms are ever exactly alike and as such, no two solo law firm website designs should be identical, either. We want to deliver a site that you do not just like, but that you love, and that qualified leads love, too. To do that, we have to get to know you, your voice, and your brand, so we can translate that into the best website design for your firm.
We will talk with you extensively to learn what is most important to you, learn your practice’s story, and what you would like to see in your website design. This is the only way we can ensure your website design accurately reflects you and your firm.
When you work with us to get the website design you are looking for, you will receive:
- Beautiful design: Our websites are designed with precision and professionalism, so your website is the envy of your competition.
- Get found online: We use effective SEO strategies that will ensure Google can find your site, so potential clients can, too.
- Reliable: The best website design is a reliable website design and when you choose us, clients and leads can reach your site any time, day or night.
- Optimized for mobile: The world is a mobile one today and if your website is not customized for mobility, you are not reaching all the potential clients you could.
- Integration: Your law firm website design is important, as it is really the foundation of your online presence. When you work with us, you can integrate social media so your content is easier to share, and it is easier for you to get new clients.
You went to law school to learn to be a lawyer, not to spend your days figuring out web design. Although your solo law firm website is critical to the success of your practice, it is not a set-it-and-forget-it project. Your website will need constant updating so it continues to appear high in the search engine results returned to users, and you also need to ensure it adapts to the ever-changing search engine algorithms.
How are you supposed to ensure your website does all of this while you try to run a solo law firm? You call our law firm website design experts that will ensure you have a dynamic website that regularly draws in new clients and that always has a fresh and sophisticated look.
Your Home Page
Your home page is often the first impression visitors get about your website, and your law firm. Online ads will direct visitors to your home page, online directories will point back to it, and it is often the page listed within the search engine results. To ensure you have the best homepage possible, we provide:
- Mobile-friendliness: The world today is a mobile one and if your website is not responsive to mobile devices, users will leave your site to find one that is.
- Fresh images: When users are scrolling on their mobile device, or any other, they are more attracted to images than they are text. We will always select the freshest images that will grab the attention of your audience.
- Digestible content: While images are important, you must still also include content that is helpful for users. We can provide this content for you in a manner that is easy to digest so users can find the information they need quickly.
Your Profile Page
As a solo practitioner, it is crucial that users get to know you so you can start to build trust with them. To do this, your profile page should include:
- A professional headshot: It is important that potential clients can put a face to the name and a professional headshot will help them do it.
- Your bio: You should include some of your degrees and other achievements you have earned so clients know they are working with an experienced attorney. However, your bio should also speak to the visitor and tell them how you can help with their legal needs.
The contact page is critically important to the success of your solo law firm website. It should include:
- A contact form: Many potential clients feel better about contacting you through a form so you can call them back. This important element will make the first point of contact less intimidating.
- Important information: Of course, the contact page should include the most important information about your firm including your address, your name, email address, and phone number.
- Links to social media: Your social media profiles are a great way for new and existing clients to reach you, so make sure these appear on your contact page, too.
So, you created a website for your solo law firm when you first hung up your shingle, but you may not have updated it since that time. The problem with this is that online users are savvier than ever. They will conduct more research into your firm, compare you to other law firms, and read reviews about your practice. They will also gain their first impression of your firm just by looking at your website.
How can you make sure that impression is a good one? By making it sure it is up to date and embarking on a solo law firm website redesign if it is needed. Below are a few of the biggest signs that it is time to redesign your website.
Your Website is Not Mobile-Friendly
The online world today is a mobile one and if your website is not mobile-friendly, it will not display properly, frustrating users. Google and the other search engines will also penalize you if your website is not mobile-friendly by giving you a lower search engine ranking. If your website is not optimized for mobile, it is time for a solo law firm redesign.
Your Last Blog Post is from Several Years Ago
You may not give your blog the attention it needs because you are simply too busy running your firm. To online users though, this indicates that your site is outdated and they may even think you are no longer in business. Simply adding a few engaging blog posts with interesting images and helpful information may be all your solo law firm redesign needs.
The Information is Out of Date
As a lawyer, you know the laws change all the time. When they do, it is important to change the information on your website as well, so you can showcase the fact that you stay up to date on all laws. Any time there is a change in your firm, such as a change of address, you also need to make these changes to your site so users know where to find you, and to appear professional to users.
You Cannot Remember when Your Site was Last Updated
Too many attorneys think their website is a set-it-and-forget it project, but it is not. You should think of your website as a living thing that needs monitoring and regular care to ensure it is always capturing leads and converting them into clients. A solo law firm redesign will bring new design trends and functionality to your site, so it is always performing the way you need it to.
What We Can Do For You
Before we set out to create a solo law firm web design that is right for your practice, we first collect information about the goals you have for your firm, and the brand you want to project. We do this early on in the process because these become our guiding principles and they are always top of mind regardless of what we are doing for your website.
Search engine optimization (SEO) is important and to ensure you have effective strategies on your website, we will research the keywords and phrases potential clients are searching for right now. We also have a team of writers experienced in the law that create content, including pages and blog posts, and editing tools to make sure every piece of content we create is top notch.
Freeing Up Your Time
As a solo practitioner, you wear many hats. You have to keep on top of all the billable work that allows your firm to operate, are in charge of billing and human resources, and even have to manage your IT needs. When it is time to market your firm online, you do not have the time now, and you likely will not have the time in the future, either. Our solo firm website experts will manage your online marketing needs for you by creating a professional site that captures the attention of both users and the search engines.
Working Within Your Budget
In the website and web hosting industry, it is not uncommon for a legal website to cost tens of thousands of dollars, and that is only for a basic site. We know that this is simply not feasible for solo practitioners that need a solo firm website. We will always listen to your needs, help you identify your goals for your website, and then create one that is affordable yet still draws in the qualified leads and potential clients you need it to generate on a regular basis.
Providing Ongoing Support
Large firms often have entire marketing departments spearheaded by a chief marketing officer. This department is responsible for the ongoing success of the law firm and their only focus is to market the law firms and continue to come up with strategies for their site.
We know that as a solo practitioner, this is simply not feasible for you, yet you still need the expertise that can provide you with the solo firm website you need. When you work with us, you can think of us as your in-house marketing team, but without the high salary requirements. We will not only provide you with a dynamic website initially, but also provide ongoing support to ensure it always meets your needs.
Marketing is a scary prospect, particularly when you are just starting your own solo law firm. Still, even though marketing can seem intimidating, it is important to remember that other lawyers face the same problem. You went to law school to become a lawyer, not a website developer. You can still be successful with your legal marketing, you just have to learn a little bit about the process and then build on your knowledge. You also do not have to know everything. By simply knowing what you want and working with a marketing firm with years of experience, you can get the solo legal marketing, and the success, you hope for.
Create a Routine
Perhaps there are aspects of solo legal marketing you really like. Maybe you love posting to social media, or writing your own blog posts. Whatever aspect of marketing you like to do, make sure you set aside some time to do it regularly. Again though, you may find there is not enough time in the day to do everything you want, and you may soon become overwhelmed. Create a schedule and build a routine so the small tasks you like to do are not overlooked, and you still have a hand in your marketing efforts.
You likely became a lawyer because the law and the justice system excites you. Marketing your firm, on the other hand, may not be as exciting. There is a lot to stay on top of from social media to blog posts to pay-per-click (PPC) ads and more. The time you have to dedicate to clients is valuable, and you also want to ensure you have some type of work/life balance. It is for this reason it is essential to work with our solo legal marketing professionals that can take care of promoting your firm, while you tend to what you love most about your business.
Investing in SEO
Search engine optimization (SEO) is a critical part of your solo firm legal marketing. We will research the keywords potential clients are typing in when they have a legal issue or need legal counsel. We will always include your area of specialty, and your location, so that you draw in clients that are right in your neighborhood.
Providing Relevant and Newsworthy Content
Content marketing is really just using content such as your website pages and blog posts to market your solo law firm. Our solo firm legal marketing experts will create the content you need to draw in traffic to your site, and convert those qualified leads into clients.
Remain Present on Social Media
Social media is a great way to stay in touch with clients and colleagues. Social media also makes it easier for potential clients to reach out to you, ask you questions, and gives you a chance to establish yourself as the authority on a given subject.
Users will be attracted to your site if you provide relevant information that is useful to their specific situation, even if it is all in text. However, study after study has shown that Internet visitors today are visual creatures. They prefer images, graphics, and videos rather than long pages of text. While simply adding an image to your blog post is enough to ramp up that content, creating a short video that answers common questions and provides other great information is a great way to reach out to potential clients.
Online reviews today have just as much credibility as personal recommendations and they mean a lot to qualified leads and potential clients. Before people use a service, including legal services, they want to know they are working with an expert that can actually help them. If you can integrate reviews within your website, it is a boost to your solo firm legal marketing and will help bring even more clients in through your door.
Serving these states and the entire US:
- New Jersey
- Washington DC
Work with Our Solo Practice Marketing Experts
Clearly, when you are running your own solo attorney practice, there is a lot to do. At MileMark Media, our legal marketing experts will take care of it all for you and stay on top of all the most important tasks that will attract new clients. Call us today at 866-598-6235 or contact us online to schedule a consultation and to learn more about how we can help.