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Pennsylvania Law Firm SEO

The legal profession is one of the most competitive. Attorneys need new clients on a regular basis and when there are many firms in one location, it is often difficult to stand out in the crowd. Today, the Internet has taken that competition to a whole new level. Many law firms have websites, and Google and other search engines take an unbiased view when ranking them. They look for certain factors within a website, and all of them fall into the category of search engine optimization, or SEO.

We provide attorneys with the proper Pennsylvania law firm SEO tactics that will help their website rank higher so they are easily accessible to more clients. Below are some of the most important strategies we use.

Targeted Keywords

Too many law firms in the state today focus mainly on one key phrase. Usually, that is, “Pennsylvania law firms.” Pennsylvania though, is one of the largest states in the country. It may do you no good to get a call from a potential client that’s in Philadelphia if your firm is located in Erie. We know this, which is why we’ll include local keywords and pages to draw in the people nearest to you.

You also need keywords pertaining to your area of practice. Again, someone getting a divorce is not a quality lead if you’re a criminal defense lawyer. These types of targeted keywords are vital to your website. They inform visitors, and the search engines, what your firm is all about.

Optimized Content

Content is the backbone of your site, and essential to Pennsylvania law firm SEO. We’ll provide optimized content that showcases your expertise and translates into higher rankings in the search engines. Regular blog posts, FAQ pages, practice pages, and location pages are all a great way to get this optimized content so your website, and your law firm, are exposed to more people in your target audience.

Link Building

Link building is a vital component of attorney SEO and can greatly help your site’s page ranking. External links should be included on every page of your website, and internal links directing visitors to other areas of your site are also very helpful. When linking to another site, it’s important to ensure it is authoritative and has a high page ranking. Otherwise, it could actually hurt your site. We know the many sites that have the ranking necessary to boost your own site, and when they are appropriate to use. Google will look favorably upon the links we use, and make it easier for visitors to find the information they came looking for.


The search engines want to give Internet users information that is most helpful to them. Today, reviews are at the top of that list. We can advise you on the many ways to obtain more glowing reviews of your law firm, and promote them to attract new clients. Like links, these reviews help those in their hour of need form a decision on whether they want to contact a certain attorney, and show that you are the attorney they can trust. These reviews also help you stand out to the search engines, helping you create awareness of your firm and bring in the clients you need.

Contact Us for Help with Your Pennsylvania Law Firm SEO

SEO is one of the most important aspects of any law firm’s website. If you need to boost your online presence, rank higher in the search engines, and bring in more clients, we can help. We’ll review all of the SEO practices we use that will benefit your site and your firm, and take care of all of the details so that you can focus on your cases. Call our Pennsylvania law firm SEO experts today to learn more.

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