Legal Website Audit
All businesses today, including law firms, need an outstanding and professional website that allows users to find them and contact them. To do this effectively, search engine optimization (SEO) is crucial. However, incorporating good SEO practices on your website is not a one-time job. The Internet is an ever-changing place and as such, your website needs to remain updated and you must constantly adjust your SEO practices, and your content, to ensure that your website is found.
One of the best ways to determine the quality of your website is to conduct a legal website audit regularly. What is a website audit, though, and why do you need to conduct one? The answers to these questions are below.
What is a Law Firm Website Audit?
A law firm website audit is a simple process of navigating through your firm’s entire website, paying special attention to the many factors that go into proper SEO practices, and determine which elements are working, and which are not. Essentially, your website is the vehicle that connects you with new and existing clients. An audit then, is simply looking under the hood of that vehicle to ensure everything is working as it should.
Major search engines, such as Google and Bing are changing their algorithms all the time. Some of these changes are major, and could bury your website down in the results pages if adjustments are not made, while others are quite minor. The search engines typically announce major changes to their algorithms and when they do, it is essential to conduct a law firm website audit to ensure your site meets the new standards.
Updates to Webmaster Guidelines
A webmaster is a person that is responsible for updating and maintaining websites. Google has published a set of guidelines for webmasters, and these guidelines are also always changing. Like algorithms, the webmaster guidelines are also always changing and when they do, you must conduct an audit so Google can find, index, and rank the firm’s website.
Your Website has Dropped in Rankings
When your website experiences a sudden drop in rankings and you are unsure why, it is time to conduct a law firm website audit. Sometimes, certain plugins that are designed to optimize a blog can change, affecting your site’s underlying code in a manner that will affect search results. An audit may shed light on changes that have been made without notice, and that may affect your site’s ranking.
Major Changes to the Site
Perhaps you recently removed a lot of old content, or added a significant amount of new content. Whatever the case, any time you make major changes to your site, it can affect your SEO and ultimately, your page’s ranking. Conducting a law firm website audit will also alert you to any issues, so you can correct them and retain your ranking.
Our Legal Website Audit Team Can Help
It is essential to conduct regular audits on your website, but this is difficult to do if you do not know what you are looking for. Our law firm website audit company is here to help. We know what the best practices are for SEO, will keep your site in compliance with the latest guidelines, and get your website noticed by new and existing clients. When you feel as though you are in need of an audit, call us to learn more about our process and how we can help.