Internet visitors today are far more interested in watching videos than they are in reading pages and pages of text. In fact, over 72 percent of Internet users will watch a video before they read a page of printed content. Even when law firms know this though, they are often unsure of how to incorporate videos into their online marketing efforts. Our legal video experts however, understand how to use videos to help existing and potential clients develop a better understanding of your firm and your expertise.
How Legal Videos can Help Your Firm
Custom legal videos can include talking about your firm, the practice areas you specialize in, and your general expertise. Or, they can showcase the most common questions your clients and visitors often ask, as well as the answers to them. Regardless of the message of your video, we will help you create videos that:
- Allow your firm to connect with potential clients
- Encourage qualified leads to contact your firm
- Help visitors understand your firm’s expertise
- Enhance your firm’s brand awareness and professional image
- Distinguish your firm from the competition
- Extend and broaden your reach
Our Legal Video Process
Our legal video team follows a process that ensures you will receive a high quality video that will attract visitors and help them learn more about your firm.
Prior to shooting your legal video, we will meet with you to gain a better understanding of the concept you envision for your video. We will then shoot the video in your office, equipping it with professional sound and lighting effects, so visitors can gain a better understanding of your firm and what it stands for.
We understand that the perfect video is rarely captured in the first take. As such, we provide you with multiple opportunities to provide feedback so we can make adjustments and provide you with a high quality video that suits your needs.
Once you have a legal video that establishes you as a legal expert, we will then post it to YouTube where it can be seen by the more than two billion users that visit the site every month. We will also post the video to your website and provide you with an analytics report that will show how many times the video was viewed, so you have a better understanding of how successful it is.
Our Team can Provide You with Quality Legal Videos
Among the many ways you can improve your website and make it more user-friendly is by incorporating videos that establish who your firm is, what it stands for, and its areas of expertise. Internet users today are much more likely to view a video than they are to read text, and by incorporating this media in your marketing plan, you can reach more potential clients. Many law firms do not even know where to begin when creating a video, but our marketing experts are here to help. Call us today so we can discuss what type of video you would like to create, and to further discuss our process when producing the right legal video for your firm.