Online users today are much more likely to watch a video than read a page full of long paragraphs of text. Lawyers and law firms do not always know this and even when they do, they do not know how to incorporate lawyer videos into their marketing campaigns. Fortunately, our marketing experts can advise on what type of videos you can create, and where to distribute them so you can boost awareness for your firm.
Benefits of Lawyer Videos
Many attorneys do not see the benefit they will get from creating lawyer videos, but there are many. After creating your videos, you will:
- Connect with more leads that will convert into clients
- Encourage more leads to get in touch with your firm
- Showcase your firm’s expertise
- Boost brand awareness for your firm
- Appear as the professional that can help users with their legal issues
- Separate yourself from the competition
- Broaden your reach
Just like other pieces of online marketing, once you start creating lawyer videos, your firm will be seen by more people, and you will start to bring in more clients.
Ideas for Lawyer Videos
Once you understand the benefits lawyer videos will bring to your firm, you may wonder what type of video to create. Fortunately, once you start creating videos, you will likely come up with a number of other ideas. To get the brainstorming started, a few ideas for lawyer videos are as follows:
- Telling the story of how your firm got started
- Exploring the areas of practice you specialize in, and speaking about the legal issues that arise within those practice areas
- Providing answers to some of the most common questions you are asked
- Debunking myths surrounding a certain area of law
- Messages about current news that can increase a lead’s comfort level with you before they contact your firm
Again, once you create one or two lawyer videos, you will not only start thinking about even more videos you can create, but will start reaping even more benefits from online marketing.
Lawyer Video Distribution
It is a great accomplishment to create a few lawyer videos for distribution. Still, where do you distribute them? Fortunately, there are plenty of ways to do this online, too.
- YouTube: YouTube is the most obvious place to post your video, as it is one of the most highly ranked websites in the world.
- Social media: Post a link to the video on all of the social media sites you are currently active on so those that follow you are aware of it.
- Your website: Your website is another obvious choice for your lawyer video, but proper placement is important. Videos on the homepage of a website have been shown to increase conversion significantly, but a video posted to a relevant blog post could also be helpful.
Just as there are an endless amount of ideas for what to include in your video, you also have more options for distribution than you may originally think.
Call Our Marketing Experts for Help with Your Attorney Videos
If you are ready to start making lawyer videos and increasing awareness for your firm, call our legal marketing experts at MileMark Media today. We know how to create dynamic and professional videos that will get noticed and bring in new clients to your firm. Call us today at 866-598-6235 or fill out our online form to schedule a meeting with one of our team members.