Lawyer search engine optimization (SEO) plays a critical role in attracting more qualified leads and converting them into clients. Lawyer SEO is a combination of techniques and strategies that help your website land on the first page of Google, Bing, and the other major search engines. Landing on the first page, preferably at the top, of search results instantly increases your visibility and puts your name in front of the very legal clients that are searching for you right now. Although there are many lawyer SEO strategies you will want to employ on your website, below are some of the most important.
Content Tailored for Clients
Someone said years ago that content is king and that holds true today. Good content that is well-researched and professionally written is the key to ranking high in the search engines and giving potential clients what they are looking for. Without outstanding content, your bounce rate will increase because readers will not stay on your site, and your ranking will drop.
On-Site SEO Strategies
There are many on-site strategies you must consider when implementing lawyer SEO techniques, but one of the most important is the usage of keywords. The keywords on your site must match users’ inquiries, and they are highly competitive in the legal field. You must use keywords appropriately, making sure to incorporate them naturally into the content but not include so many that your site is marked as spam.
Links Strengthen Your Site
If you are not adding helpful, authoritative links in your content, your site becomes less useful for readers, which also lowers your search engine ranking. As a lawyer, it is important to link to the appropriate statutes, landmark cases, and other research that can provide the user with even more information. Again, you do not want to add so many links that they become distracting to users, or that take them away from your site for too long. Using links appropriately can make all the difference in your lawyer SEO efforts.
Local Lawyer SEO
You likely serve clients in many different areas, even if your firm is located in a certain region. Local lawyer SEO is a strategy that incorporates geographical keywords for the areas you practice in. Local SEO has many benefits. Not only does it narrow down the vast online world and bring in clients that are right outside your door, but it will also help clients in areas other than your main location find you.
Our Legal SEO Experts Know the Strategies that Work
No two lawyers are exactly alike, but they all have one thing in common. They need to continuously promote their practice to bring in clients on a regular basis. If your website is not performing the way you had hoped, or you do not yet have a website, our lawyer SEO experts at MileMark Media can help. We know the SEO strategies that work and will use them to get your website seen by more users, and convert them into clients. Call us today at 866-598-6235 or contact us online to learn more.