A big part of running your own law firm is also running your own business, which includes implementing quality lawyer marketing strategies. Some of the most effective and most affordable means of marketing your law firm today are online, but there is a lot to know. So, where do you begin in your legal marketing efforts? You can start with the six tips below.
- Website Design
- Website Redesign
- Website Audit
- Social Media and Blogging
- Lawyer Videos
- Website Hosting
Know Your Competition
As a lawyer, you know how important research is, and that holds true when it comes to knowing your competition, too. If you do not know your competition, you do not know what sets you apart from them. Only once you have this understanding can you let potential leads know what makes you a better lawyer, so they convert into clients. Research your competition thoroughly to learn what they are saying and what they are doing successfully, so you can make sure your campaign is more effective than theirs.
Use Strategic Geo-Targeting
Your clients will not travel further than they need to and if your online lawyer marketing only includes your main location, you are missing out on potential clients. For example, your law firm may be located in Atlanta, but you might also be willing to take clients in Summerhill, Westview, Piedmont Heights, and more. Your marketing should focus on all of these areas so the potential clients in these locations can find you.
Know if the Client is Ready to Find You
Much of lawyer marketing consists of knowing when the right time is to pay for a click during a qualified lead’s journey. If you pay for a click that does not result in a new client, you have wasted a valuable portion of your marketing budget. For example, you should state which area of law you practice in and you should state it early. Otherwise, you may pay when someone clicks on your ad looking for a personal injury lawyer, but then leaves your landing page once they learn you only practice family law.
Mobile customization is everything today, as more and more people are relying solely on their mobile devices to find businesses in the area, including law firms. While you must customize your website so it is mobile-friendly, you should also customize your PPC ads to make it easier for clients to contact you. One-touch call buttons and other instant means of communication should be a very important part of your lawyer marketing campaign.
Lawyer marketing is a combination of implementing SEO strategies, having a great web design, running PPC ads, and more. You must track your results across all platforms so you know if your marketing campaign is performing, what is working, and learn what is not. You can then base future campaigns off of that information to ensure future success.
Work with a Legal Marketing Firm
There is a lot that goes into legal marketing and you must do it all while trying to run your law firm at the same time. Fortunately, you do not have to do it alone. At MileMark Media, our lawyer marketing firm will take care of all your marketing concerns and deliver a campaign that is effective and converts leads into clients. Call us today at 866-598-6235 or contact us online to learn more about how we can help.