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Legal Marketing > Lawyer Marketing

Lawyer Marketing

A big part of running your own law firm is also running your own business, which includes implementing quality lawyer marketing strategies. Some of the most effective and most affordable means of marketing your law firm today are online, but there is a lot to know. So, where do you begin in your legal marketing efforts? You can start with the six tips below.

Know Your Competition

As a lawyer, you know how important research is, and that holds true when it comes to knowing your competition, too. If you do not know your competition, you do not know what sets you apart from them. Only once you have this understanding can you let potential leads know what makes you a better lawyer, so they convert into clients. Research your competition thoroughly to learn what they are saying and what they are doing successfully, so you can make sure your campaign is more effective than theirs.

Use Strategic Geo-Targeting

Your clients will not travel further than they need to and if your online lawyer marketing only includes your main location, you are missing out on potential clients. For example, your law firm may be located in Atlanta, but you might also be willing to take clients in Summerhill, Westview, Piedmont Heights, and more. Your marketing should focus on all of these areas so the potential clients in these locations can find you.

Know if the Client is Ready to Find You

Much of lawyer marketing consists of knowing when the right time is to pay for a click during a qualified lead’s journey. If you pay for a click that does not result in a new client, you have wasted a valuable portion of your marketing budget. For example, you should state which area of law you practice in and you should state it early. Otherwise, you may pay when someone clicks on your ad looking for a personal injury lawyer, but then leaves your landing page once they learn you only practice family law.

Go Mobile

Mobile customization is everything today, as more and more people are relying solely on their mobile devices to find businesses in the area, including law firms. While you must customize your website so it is mobile-friendly, you should also customize your PPC ads to make it easier for clients to contact you. One-touch call buttons and other instant means of communication should be a very important part of your lawyer marketing campaign.

Track Everything

Lawyer marketing is a combination of implementing SEO strategies, having a great web design, running PPC ads, and more. You must track your results across all platforms so you know if your marketing campaign is performing, what is working, and learn what is not. You can then base future campaigns off of that information to ensure future success.

Work with a Legal Marketing Firm

There is a lot that goes into legal marketing and you must do it all while trying to run your law firm at the same time. Fortunately, you do not have to do it alone. At MileMark Media, our lawyer marketing firm will take care of all your marketing concerns and deliver a campaign that is effective and converts leads into clients. Call us today at 866-598-6235 or contact us online to learn more about how we can help.

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We aren’t the type of company to over-promise and under-deliver when it comes to building your law firm website or brand. We have built hundreds of custom, responsive law firm websites completely up to Google’s latest mobile and optimization standards, we work hard toward each of our clients’ goals. We have 50+ years of combined legal marketing expertise at MileMark Media, we exclusively build and market attorney websites for the legal industry. We utilize only the best strategies from our dozens of studies and experiences on optimizing sites, conversions, trends and outcomes. Boost your presence online, contact our legal marketing experts for a free website consultation today.

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