Law Firm Website Design Experts
The online world is ever-changing. Google’s algorithms change all the time, and the way most people look at websites now also differs from how it was done ten years ago. Most people searching online today do so using a mobile device such as a smartphone or tablet. Google and the other search engines have adjusted their algorithms for this, and they give preference in the results page to websites that are mobile-friendly and that use responsive website design. If your website needs to make the move to mobile, or you are unsure about whether it is in line with the algorithms, our law firm website design experts can help.
Mobile-Friendly is of Utmost Importance
Our legal website design experts will create a mobile-friendly website that users can easily view on a smartphone, tablet, laptop, or desktop computer. Although we can create a separate mobile website, using a responsive web design is the best choice for most law firms. Responsive web design allows users to read outstanding content and easily navigate your website without scrolling, resizing, or panning excessively.
If a separate mobile website is the right option for you, it is still possible to show users a menu that helps them navigate through your site. However, these sites are typically simplified, so you may not be able to give potential clients all the information they need. Responsive web design allows you to provide the full menu to users by adapting to the device they are using. Either route you choose, you can still offer one-tap calling and simple contact forms that will connect your firm with potential clients.
Responsive web design is also the standard Google recommends as part of their algorithm. As such, websites that use it will rank higher in Google’s search engine results pages (SERPs). Our legal website design experts will utilize this type of design in conjunction with other optimization strategies so your website is seen by as many potential clients as possible.
The online world is always changing and if you created a website when you first started your law firm and have not looked at it for several years since, it is time for an update. Our law firm website redesign experts have decades of combined experience and have been focused on developing websites for law firms for the past ten years. We know how to transform your existing website into one that has a modern and professional design, and converts more visitors into clients. Whether your website just needs a little tweaking, or a complete overhaul, we are here to help.
Attract More Clients with Website Redesign
It is important that all law firms exam their website from time to time to determine if it needs a reboot. If you do not, there is a good chance that code on your site no longer exists, your website does not convey the message you want, or that it is difficult for users to navigate. In any of these cases, potential clients will move on to another website if they cannot find the information they are looking for, and ultimately find a different lawyer.
The most basic redesign package, if your website only needs minor work, The Facelift can provide it. When working on these projects, our legal website redesign experts will use new images and select a new color scheme so your site pops and makes people pay attention.
You likely put a lot of thought into your website when it was first created and now, you have a layout that you love but a design that you do not. When this is the case, we will completely rework the design of your website only, while leaving the layout intact. With The Update, we will change the images, colors, and fonts of your website so it is more modern and tells visitors that when they work with your firm, they are working with true professionals.
Maybe when you first created your website, you were unsure of what exactly you wanted it to do. Maybe your website is not mobile-friendly, which is crucial for today’s online world. Or, perhaps you simply feel like you need a complete change. Regardless of the reason for a makeover, we can provide it.
With this package, we will redesign every aspect of your website, creating a new homepage and reworking the layout of secondary pages. Our legal website redesign experts will also include new images, change the color scheme and fonts, incorporate call to action buttons and contact options, and install call outs to social media platforms such as Facebook and Twitter. Although it is not entirely starting from scratch, when you see your new website, you will feel as though you did.
Law Firm Website Audit
All businesses today, including law firms, need an outstanding and professional website that allows users to find them and contact them. To do this effectively, search engine optimization (SEO) is crucial. However, incorporating good SEO practices on your website is not a one-time job. The Internet is an ever-changing place and as such, your website needs to remain updated and you must constantly adjust your SEO practices, and your content, to ensure that your website is found.
One of the best ways to determine the quality of your website is to conduct a law firm website audit regularly. What is a website audit, though, and why do you need to conduct one? The answers to these questions are below.
What is a Website Audit?
A law firm website audit is a simple process of navigating through your firm’s entire website, paying special attention to the many factors that go into proper SEO practices, and determine which elements are working, and which are not. Essentially, your website is the vehicle that connects you with new and existing clients. An audit then, is simply looking under the hood of that vehicle to ensure everything is working as it should.
Major search engines, such as Google and Bing are changing their algorithms all the time. Some of these changes are major, and could bury your website down in the results pages if adjustments are not made, while others are quite minor. The search engines typically announce major changes to their algorithms and when they do, it is essential to conduct a law firm website audit to ensure your site meets the new standards.
Updates to Webmaster Guidelines
A webmaster is a person that is responsible for updating and maintaining websites. Google has published a set of guidelines for webmasters, and these guidelines are also always changing. Like algorithms, the webmaster guidelines are also always changing and when they do, you must conduct an audit so Google can find, index, and rank the firm’s website.
Your Website has Dropped in Rankings
When your website experiences a sudden drop in rankings and you are unsure why, it is time to conduct a law firm website audit. Sometimes, certain plugins that are designed to optimize a blog can change, affecting your site’s underlying code in a manner that will affect search results. An audit may shed light on changes that have been made without notice, and that may affect your site’s ranking.
Major Changes to the Site
Perhaps you recently removed a lot of old content, or added a significant amount of new content. Whatever the case, any time you make major changes to your site, it can affect your SEO and ultimately, your page’s ranking. Conducting a law firm website audit will also alert you to any issues, so you can correct them and retain your ranking.
Law Firm SEO
Approximately 12.7 billion unique searches are conducted on Google every month, with most users searching for local businesses. Still, few companies prioritize their online presence, even though increasing it is relatively easy and takes just a few simple steps. Our law firm SEO experts understand this, and also know that when you are busy running your law firm, it is easy to lose focus of your website. We are here to help by creating a dynamic and responsive website that will be seen by more people.
Legal SEO helps your firm remain competitive by showing it in the organic search results. By using some of the best SEO practices, we know how to get you there. Below are some of the local optimization techniques we will employ to boost awareness of your firm and get more clients through your door.
Search Engine Optimization
Organic search results are crucial for your law firm. The only way to make sure your website appears within them is by employing certain search engine optimization (SEO) techniques. The content we create for websites is always customized and of the highest quality. By incorporating important keywords, your website will not only get noticed by the major search engines, but will also clearly communicate your message to visitors. You do not have to take our word for it. We also deliver traffic and lead reports that will clearly show the progress your website has made.
The online world is a big one, but by utilizing local online directories such as Google My Business, we can narrow it down so local visitors find your firm. Our legal SEO experts will create, manage, and update your local listings regularly to ensure they are consistent and that they will draw in local clients. We can provide you with a presence in all of the online directories, including premium services that will ensure even more people find you.
Social Media Optimization
Optimizing for SEO and focusing on local is important, but the picture is not complete if you are not also optimizing your social media accounts. We can take over these accounts, or create them for you if you do not yet have a presence on the major platforms. By creating custom blogs that are targeted to your audience, we keep visitors engaged and use organic as well as sponsored posts to boost your presence.
Law Firm Website Hosting
Web hosting is the foundation of any website and if there is a problem with your host, it reflects in your website’s performance. When there is a problem, many law firms do not know where it stems from, never considering the issue lies with their web host. To ensure that your website is always running as it should, you must ensure that you have strong law firm website hosting that provides you with a solid website that is always there when new and potential clients need it.
Our Web Hosting Offers Reliability and Security
Legal websites must be reliable and secure so that they operate 24 hours a day, 7 days a week, and 365 days of the year. Our legal web hosting team knows how to maximize your website’s performance and provide this reliability. We also have many services that are only available to our customers, so your firm reaps the most benefits from an outstanding website.
What You Will Receive with Our Legal Web Hosting
Although there are many web host providers, our detailed project management team will ensure that any changes to your website go smoothly and do not require any downtime. We also conduct comprehensive quality assurance testing to ensure that there are no mistakes so your website runs continuously and is always available to new and potential clients.
Content that is updated on a regular basis is crucial to legal web hosting, and we promise two hours per month of updated content to your website. The algorithms of Google and other search engines always include provisions for new and updated content and we provide it to ensure that your website always appears in the search engines, and at the top of the results pages.
We believe that you should always retain the ultimate control of your website and to ensure you have it, we provide you with full access to our content management system. Our system is easy to use so you can create your own updates or, you can send updates to our team and we will ensure they get onto your site.
To ensure that your website is performing as it should, we provide monthly website performance reports that show how users navigate your website. When necessary, we will make adjustments to convert more visitors into clients, establishing qualified leads that boost your firm’s revenue.
Ensuring that you have quality legal web hosting is a priority for us, even if you choose only the basic services. However, we also provide optional services that build on that quality hosting and make your website even more inviting to the search engines and visitors alike. These optional services include:
- Weekly or bi-weekly blog posts authored by attorneys
- Live chat features that allow you to capture qualified leads while they are already on your site
- Optimization and SEO practices that places your website at the top of the search results, making sure you are seen by all users
- Website redesign when your site needs minor tweaking, or a complete overhaul
Traffic Reporting, Live Chat, and Call Tracking
Google Analytics is the industry standard for tracking traffic and leads to your website. Using this service, we will provide regular reports that are clear of spam so you only see actual results. Call tracking numbers are also important and can help you learn more about potential clients that contact your firm, while a live chat service can put you in touch with visitors instantly. We will enable the features that are important to you and that will help you and your visitors make the most out of your website.
Why Trust Us?
Work with us, and you will have a beautifully designed website that gets your message across, and that clients can easily find. Our legal website design experts have developed thousands of websites that are easy to navigate, that improve the overall experience for visitors, and that connect law firms with potential clients with just one click or tap. We have a proven track record of creating successful websites, and we want to put that experience to work for you.
Serving these states and the entire US:
- New Jersey
- Washington DC
Contact The Skilled Law Firm Website Design Team At MileMark Media Today
You never know when a client will reach out. They may be drinking coffee at a cafe, or they may be at home thinking about their legal issue. No matter where your clients are, your website needs to respond appropriately and provide visitors with several options for contacting you. Our law firm website design experts understand this and know how to make that happen. When you need a legal website design team with a difference, call us for a consultation to learn more about how we can help.