Marketing Yourself As A Solo Attorney
Marketing yourself as a solo attorney can prove difficult, but you can utilize the same tactics as larger law firms. You won’t have a team of attorneys bringing in and handling different cases at once, but you can appear as big or small of a law firm as you wish, with complete control of your business. Here are some tips for marketing yourself as a solo attorney law firm.
- Highlight your achievements, experience, awards and associations – Many potential clients won’t care if a law firm has 5 moderately experienced attorneys and 1 very experienced, they will want the attorney who has the best chance of helping them. As a solo attorney, make sure to highlight all accomplishments when marketing yourself, if you have an impressive resume it won’t matter in many cases if you are the sole law firm attorney (and owner of the firm) vs multiple attorneys. On your website, for example, highlight your experience, awards, associations, case results, testimonials, etc on your homepage, footer, sidebar and seperate dedicated pages.
- Point out what differentiates you from other attorneys/law firms and perhaps why you are a solo practicing attorney – Many times a solo attorney firm is that way for a reason, point out what makes your firm different and how you can help clients vs the competition. You can even leverage being a solo attorney firm by emphasizing how much more attention a client will get compared to bigger firms. Use your client testimonials and case results to show that clients love working with you as a solo attorney, and you have achieved results.
- Create a “big brand” presence – Sometimes the difference between a large, national, multi-lawyer firm and a solo attorney is simply the marketing power. A large firm will most likely have their branding on point, this can include consistent imagery, logos, mission statement, local optimization across many locations, cutting edge website design, dedicated marketing team, firm name reputation, etc. Most of these same tactics can be utilized for small firms. Make sure you have a modern logo, website, office and staff photos, consistent marketing language, reviews, and you are fully optimizing your location. With cutting edge imagery and marketing you can look even better than a large firm with an endless marketing budget. If you can’t accomplish some of these items on your own, you probably need an attorney marketing specialist to help.
Contact Our Attorney Marketing Experts To Learn More
Our attorney marketing experts have decades of combined legal marketing experience assisting both small and large law firms. We create a custom marketing campaign for each law firm that involves a completely unique website, logo, imagery, and content. We apply this branding across all profiles on the web and can make any law firm seem large, powerful and the right choice for those searching on the web.