Solo Legal Marketing
Just because you are the sole attorney in your practice does not mean you have to spend every hour of the day at work. Unfortunately, sometimes that is exactly what it seems like. You have cases to work on, mounting paperwork, billing tasks, and solo legal marketing that you need to concentrate on, as well. One of the main struggles you may face as a solo attorney is the constant need to find new clients and new cases. It is enough to keep you in a constant state of worry, but it does not need to.
Fortunately, the internet has created a pathway for solo practitioners like you to connect with potential clients more easily. However, executing the work is another story. From search engine optimization (SEO) to social media, there is a lot to keep track of, but you do not need to do it alone.
Marketing is a scary prospect, particularly when you are just starting your own solo law firm. Still, even though marketing can seem intimidating, it is important to remember that other lawyers face the same problem. You went to law school to become a lawyer, not a website developer. You can still be successful with your legal marketing, you just have to learn a little bit about the process and then build on your knowledge. You also do not have to know everything. By simply knowing what you want and working with a marketing firm with years of experience, you can get the solo legal marketing, and the success, you hope for.
Create a Routine
Perhaps there are aspects of solo legal marketing you really like. Maybe you love posting to social media, or writing your own blog posts. Whatever aspect of marketing you like to do, make sure you set aside some time to do it regularly. Again though, you may find there is not enough time in the day to do everything you want, and you may soon become overwhelmed. Create a schedule and build a routine so the small tasks you like to do are not overlooked, and you still have a hand in your marketing efforts.
You likely became a lawyer because the law and the justice system excites you. Marketing your firm, on the other hand, may not be as exciting. There is a lot to stay on top of from social media to blog posts to pay-per-click (PPC) ads and more. The time you have to dedicate to clients is valuable, and you also want to ensure you have some type of work/life balance. It is for this reason it is essential to work with our solo legal marketing professionals that can take care of promoting your firm, while you tend to what you love most about your business.
Call Our Solo Practice Marketing Professionals Today
If you need a website, content, ad campaigns, or anything else related to your solo legal marketing, our professionals at MileMark Media have the expertise you need. Call us today at 866-598-6235 or contact us online to learn more about how we can help.