Fort Myers Law Firm Marketing
Website Design & SEO Experts Serving Fort Myers
In many cases, your website is the first impression of your law firm for potential clients. Your website should tell visitors not only the practice areas you specialize in, but also other information that makes them more familiar with your practice almost immediately. If your website does not clearly and concisely get your message across to visitors, they will leave your website and go to a competitor’s.
You only have approximately ten to twenty seconds to make a good impression before a visitor leaves your site. However, with a clear value proposition, visitors are much more likely to stay and learn more about you and your practice. At MileMark Media, our Fort Myers law firm marketing experts can create a law firm website that will attract the leads you want, and convert them into clients.
Fort Myers Law Firm Web Design
The Internet has fundamentally changed the way people find the information they need about legal services. As a legal professional, you likely know that online marketing is much more competitive and difficult than it once was. While you may have heard about social media, SEO, and content strategies, you may not know how to employ them on your site. When you work with our Fort Myers law firm web design experts at MileMark Media, you can rest assured that you have found the partner that will deliver real results.
What Do You Get with Our Law Firm Web Design?
Web design is a broad umbrella term that encompasses many different services. When working with us, you will receive:
- Professional graphic design: You only have one chance to make a first impression and when someone lands on your website, you only have about ten seconds to do it. Our design team will ensure your website is professional, reflects your voice and brand, and appeals to your target audience.
- Custom development: Your campaigns can only provide the results you want when they work, which is why our web design experts have the skill necessary to customize the development of your site regardless of the CMS platform you use.
- Digital strategy: Just like you conduct investigations and listen to the needs of your clients, we will also listen intently to your needs to develop a comprehensive digital strategy.
- Content creation: Content is still king online, and it will likely remain that way. Our web design experts will work to create dynamic content for not only your website, but also your blog and other publications that will establish you as the authority in your area of practice.
- Automated marketing: The only way to ensure you are marketing your law firm 24 hours a day and 7 days a week is to automate the process. Our team can provide this by using automated client segmentation, client data integration, and campaign management across a variety of channels.
The above are just a few of the services you will receive when working with our Fort Myers law firm web design experts. We work hard to ensure your website works hard for you at all times.
Features Available for Your Law Firm Websites
When you land on any type of website, it may seem fairly straightforward. However, those landing pages incorporate a number of features that not only ensure the website works as intended, but that also makes for a more positive user experience. When working with our marketing experts for your Fort Myers law firm website, we will provide the following features:
- Live chat boxes
- Lead generation forms
- SEO practices
- Customized subpages
- Customized homepages
- Customized and stock photos
- Logo design
If you are interested in a feature that you do not see listed above, our legal marketing experts are happy to provide it. We listen to your needs very carefully because it is the only way we can ensure we are delivering a website that you are happy with, and that will attract more qualified leads.
We Listen to Your Needs
Before creating a website that works for your law firm, we know that we need to collect as much information as possible from you. The more information we collect, the better we can design the appropriate website for your practice. We will listen to your views and try to visualize your point of view. We know that effective communication is key and that when we understand your likes and dislikes, your budget, and your timeline, it will help us accomplish the project in a much more successful way.
A Unique Site for Your Unique Firm
You know that your law firm is unlike any other. We know that too, because no two legal practices are exactly the same. Your website should not be identical to another law firm’s website, either. However, the goals lawyers have for their website are often very similar. You want to reach out to more users, get more traffic to your site, and increase your conversion rate.
Our legal marketing experts are aware of the goals you have because they are our goals, too. If you do not yet have a website, we will create a professional site that is easy for users to navigate and learn more about you. If you do have a website but it is outdated and does not have the reach you were hoping for, we can implement a modern design that will attract more users.
Fort Myers Law Firm SEO
Customers that need certain products or services today are most likely to look online for it. In fact, 85 percent of people will look online before they use a certain company. This includes when people need legal services, as well. If your law firm’s website does not appear on the first page of the search results, it will not get noticed by potential clients.
One of the best ways to ensure your website is seen by leads that are already looking for the services you provide is to incorporate Fort Myers law firm SEO. At MileMark Media, our legal marketing experts will know the best SEO practices to use so your firm benefits from a better website.
What is Law Firm SEO?
Search engine optimization (SEO) is a process of improving a website and increasing its visibility to users. The major search engines, such as Google, have bots that visit websites, collect information, and place web pages into an index. Search engines then use algorithms that take hundreds of ranking factors into account. All of this is done so the search engines know how to rank a certain website by placing it on a certain page and determining if the website will be placed higher or lower on that page.
Knowing how SEO works is incredibly important for your law firm. However, you likely do not have the time to invest in employing the best SEO practices on your website. Our Fort Myers law firm SEO experts are here to help and will know how to incorporate inbound and outbound links, important keywords, and more to ensure your site is seen by clients looking for the services you provide.
Dynamic Content is Key for Fort Myers Law Firm SEO
There is a lot that goes into successful SEO strategies, but content is always key. When drafting content, it is important to incorporate keywords that reflect your law firm and the services you offer.
However, the type of keywords you use and perhaps even more importantly, the amount you use, is extremely important. If you fill a page of your website with nothing but keywords, the search engines will mark it as spam and your ranking will drop dramatically. On the other hand, if you do not use any keywords, the search engines will not be able to find it, or will not see it as offering anything of value to visitors, also resulting in a lower ranking.
Our SEO experts know how to strike the balance between spammy content and quality content that will not only attract visitors, but the search engine bots too. This will ensure your website is placed at the top of the page rankings and that it is seen by more people searching for legal services.
Call Our Fort Myers Law Firm Marketing Experts Today
Your website is the foundation of your online presence, and it is crucial that it is designed correctly. At MileMark Media, our Fort Myers law firm website experts are happy to provide the many features that make a website work, and that will connect with the online visitors you are trying to reach. Call us today or fill out our online form to schedule a free website SEO audit or request a quote.