Naples Law Firm Marketing
Website Design & SEO Experts Near Naples, FL
Your law firm helps people with the biggest challenges in their life. However, you are still a local business and it is critical that you have an online presence. Did you know that approximately half of consumers research local businesses before visiting one in-person? This includes legal clients and if you do not have an online presence, potential clients are going to use a competitor instead. At MileMark Media, our Naples law firm marketing team knows how to create a law firm website that will attract clients and give your practice the edge over the competition.
Naples Law Firm Web Design
Your website is the face of your law practice for customers that are searching online. You must ensure it has an attractive design, is easy to navigate, and provide the information visitors are looking for. If it does not, visitors will leave your site and go to the competition instead. How do you stop this from happening? You work with our legal marketing experts at MileMark Media that can provide the Naples law firm web design that will attract potential leads and convert them into clients. Below are some of the best practices we utilize when creating a web design for our clients.
Responsive Web Design
First and foremost, you must have a fully responsive website design. This means that your website must allow visitors to use it easily and without excessively scrolling, panning, or resizing to obtain the information they need. Responsive web design simply means that the content on a page will adjust automatically according to the size of the visitor’s screen. With so many online users accessing websites through their smartphones, a fully responsive website design is a must-have for your legal practice.
Areas of Practice
It is extremely frustrating when a client contacts you only to learn that you do not practice in the area of law they are looking for. It is frustrating for the visitor, and it is frustrating for you, too. The best Naples, FL law firm web design will clearly outline the practice areas you specialize in, providing a quicker and more positive experience for the user, and reducing the amount of time wasted on speaking to clients you cannot help.
Lawyer Profile Pages
When working with a local business, users know that they are not only working with a company, but also the people that make it work. For this reason, they want to know more about that person and in the case of a law practice, they want to get to know you and the other lawyers that may ultimately work on their case.
Lawyer profile pages are integral to the success of your website and are a key component when converting potential leads into clients. We will always design sharp profile pages for all lawyers in your firm that will establish a personal connection between the attorneys in your firm and users that require legal help.
Convenient Contact Methods
Even when a visitor to your website loves what they see, they will spend very little time searching for a way to contact you. Every page of your firm’s website should have contact information, and forms and live chat boxes are also great options that allow a user to reach out regardless of where they land on your website. We will always incorporate convenient contact methods into your Naples, FL law firm web design so once you capture a lead, you keep it and convert that user into a client.
Naples Law Firm SEO
Customers today turn to the Internet when they are looking for local businesses, and that holds true for legal practices, as well. After conducting a search, most people will not look past the first page of search results. Some will not even scroll all the way down on that first page. It is for this reason that Naples law firm SEO is so critical to the success of your website. When you implement proper SEO practices on your website, it will land right in front of the eyes of potential leads so when they need help, you are the first one they call.
Fortunately, you do not have to worry about using proper SEO techniques and strategies while also trying to run your law firm. At MileMark Media, we will do it for you. When working with us, below are just a few of the practices we will use to ensure clients find you quickly and easily.
What is Law Firm SEO?
People that need legal help will typically first turn to search engines such as Google, Bing, and Yahoo to find law firms near them. This practice is common not only among people that require legal services, but also other consumers, as well. Word of mouth and social media platforms are still important, but it is online search that dominates when clients are still in this research phase.
Naples, FL law firm SEO allows your website to stand out and be one of the first websites potential clients turn to when they are conducting their research. SEO, search engine optimization, uses content to increase your page rankings and ensure your website is seen by people that are already looking for the legal services you offer. By implementing appropriate keywords, inbound and outbound links, and more, your website ranks higher and gives you the edge over your competition.
Benefits of Law Firm SEO
Appearing on the first page of Google and the other major search engines is one of the main benefits you will realize when incorporating Naples, FL law firm SEO. However, there are many others as well, which include:
- Only get qualified leads so the days of clients contacting you for legal services you do not provide are gone.
- Generate more clients with increased visibility and exposure for your firm.
- Reap the long-term benefits law firm SEO provides rather than short-term PPC ads and other types of online marketing.
When working with our legal marketing experts, you will reap all of the above benefits, and more, that law firm SEO provides.
Why Choose Us?
We help our existing clients get more leads and conversions through their websites, and we want to put that experience to work for you, too. When working with us, you will realize many benefits, including:
- Look more credible than your competitors
- Increase the chances that potential clients will find your firm
- Reduce the number of inconsistent online leads
- Eliminate unqualified leads
- Avoid glitches that are embarrassing and reflect poorly on your practice
- Eradicate the threat of malware, viruses, and phishing scams
- Regular and secure backups of your website that bring you peace of mind
We know how important your website is to you, and it is just as important to us, too. It is for this reason that we strive to give you the best site possible today, and into the future.
Features We Provide
A good website may have a few features. A great website has many features that make it easier for your clients to gain the information they need, and to contact you when they are ready. The features we provide are as follows:
- Custom homepages
- Logo design
- Customized and stock photos
- Customized subpages
- Live chat
- Lead generation forms
Before creating your website, we will listen to your needs extensively. Whether you are interested in the features listed above or others, we will provide you with all of the features you need to attract more visitors and turn potential leads into clients.
Having an attractive and informative website is one thing. Making sure it will continue to reach potential leads and clients is another. The only way to ensure your website is working for you is to use accurate analytics that allow us to determine what is working on your site, and what is not. When necessary, we will make tweaks to your website or even conduct a full overhaul to ensure that your website continues to work for you.
Call Our Naples Law Firm Marketing Experts When You Need A Website
When you need a Naples, FL law firm website, our legal marketing experts at MileMark Media are here to provide it for you. Choose from our numerous innovative features, and see the results you need when trying to convert online visitors into clients. You are an authoritative voice on the law. We are the authoritative voice on legal websites, and what makes them work. Call us today to learn more about how we can help increase the online presence of your law firm so you connect with more leads that need your legal help.