Pennsylvania Law Firm Websites
Law firm websites have a great number of functions. They draw people into your law firm, and should give potential clients the impression that you are the only attorney they should trust. Still, too many Pennsylvania law firm websites only provide the basics. They may state the attorney’s practice areas and have a picture of the lawyer or the firm, but they don’t go far beyond that. We know this doesn’t work, and doesn’t tell visitors what kind of attorney they’ll be working with at all. It’s why, on every attorney site we create, we incorporate all the important features you need. A few of these are listed below.
The homepage of your law firm website is the place visitors will wind up the most often. It’s the link you’ll use for online directories and social media platforms. It’s where you’ll tell people to visit if they want to learn more about your firm. As such, it must do a number of things.
Your homepage must clearly and concisely communicate what you do, and the benefits your firm brings. It must immediately establish credibility and authority, and contain eye-catching images that let visitors know what to expect from your firm. Your homepage must provide a means of contact, preferably with a convenient one-click call button. It must also provide visitors with the answers they need to the many questions they have when going to your website.
You can create a Pennsylvania law firm website and leave it at that. The problem is, the information can soon become old and outdated. With no new content, search engines will stop finding it as easily, and you won’t get as many visitors to your site. That means fewer clients. A blog is a great way to provide your site with content that is regularly updated and provides fresh information to visitors. Posting to your blog often not only allows the search engines to find your site more easily, it’s another great opportunity to establish credibility with potential clients.
Attorney websites don’t only have to appear professional and stunning, they also must comply with the law. As an attorney, this is more important for you than perhaps any other profession. You must remain within the American Bar Association’s guidelines for attorney advertising, choose your words carefully, and make it very clear to clients that the information on your site does not constitute legal advice.
A disclaimer can do all of this and more, which is why they’re an essential part of any attorney website. Your disclaimer will clarify that contacting you does not create an attorney-client relationship, and that they are under no obligation even if they set up a consultation. A disclaimer provides potential clients with the security they need to know they can contact you in confidence to discuss their case before they make a final decision.
Need Help with Your Pennsylvania Law Firm Website? Contact Us Today
If you need a new law firm website, or your old one simply needs polishing and updating, we are here to help. A great homepage, informative blog, and legal disclaimer are just a few of the features we can bring to your website so it stands out among the rest and brings in the clients you want to reach. Contact us today to have a better website tomorrow.