Lawyer Social Media and Blogging
You may have created a dynamic and responsive website, and you might even have multiple PPC campaigns running. Unfortunately, if you are not active on social media and you are not blogging regularly, your online marketing efforts are just not enough. Social media and blogging both allow you to boost your firm’s online presence and connect with potential clients, all while increasing your ranking in the search engines.
As a lawyer though, your days are already filled with helping clients through their legal problems. You do not have time to post on social media or write blog posts. Fortunately, while you are focusing on serving your clients, our marketing experts can help with your lawyer social media and blogging.
The Benefits of Social Media as a Lawyer
You may well know that people go online to find a business they need, and that includes when they need a lawyer. However, you may not know that they are not only using search engines to do this, but also social media sites. When you post to your lawyer social media page about an interesting case, legal issue, or other matter relevant to your practice, you will generate more interest and make it easier for more clients to find you.
Additionally, when you have a social media page, you can also start running ads on them. Those ads will be seen by even more potential clients that are searching for you, whether they follow you on the social media platform or not. All of the platforms today will provide some benefit for your firm, but it is has been shown that Facebook, Instagram, Twitter, and LinkedIn are the best lawyer social media sites.
The Benefits of Blogging as a Lawyer
Blogs have become a must-have tool in online marketing today. As many clients will find you through your blog as they will your website. A blogging platform will give you the chance to establish yourself as the expert on a certain topic, answer people’s questions, and demonstrate your expertise. Like your website, blog posts also capture the attention of the search engines, and can help improve your ranking, making your law firm more visible.
You may already have many ideas about what to post to your lawyer blog, or you may have no idea what users want to read about. To get the ball rolling, think about some of the most common questions your clients ask you. Each one of these could be its own blog post. You can also use news stories as inspiration and then cover the legal issue within it, or write about case studies that pertain to your area of law. Once the brainstorming process begins, you will likely find there are more topics than you could ever write about.
We Can Help with Your Legal Social Media and Blogging Needs
Staying active on social media and your own blog is an important part of your online marketing strategy but if you are like many lawyers, you know you cannot dedicate the necessary time to these tasks. At MileMark Media, we can provide the lawyer social media and blogging your firm needs to boost your online presence and attract more clients. Call us today at 866-598-6235 or contact us online so we can get started.