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California Law Firm SEO

Many law practices have not heard of California law firm SEO, but it is crucial that all law firm websites incorporate it. SEO, or search engine optimization, refers to the work done on a website to get it discovered by Google. Many lawyers wonder why it is so important to appeal to Google and not the other search engines. The answer to that is that Google has 93 percent of the search engine market share, making it the search engines visitors use most. Additionally, the other search engines, such as Yahoo and Bing, use algorithms similar to Google’s so if Los Angeles law firm SEO is found by one, it will likely be found by all.

To get more clicks for your website, it is essential to increase the authority your website holds on a certain subject. Below are important strategies that will help you do just that.

Quality Content

To increase the authoritative nature of your website, it is essential to have many pages on a certain subject. For example, if you are a criminal defense law firm, it is important to have pages for every offense you defend against. You also must include sub-pages, which will also increase your authority. So, you may write a DUI page, and have sub-pages for appealing convictions, getting a driver’s license back, and more.

One of the biggest advantages to this practice is that users can find the answers they want to all of their questions while on your site. This results in increased ‘dwell time,’ which also increases your ranking. Quality content is essential to San Diego law firm SEO and should include lucrative keywords that are strategically placed.

Authority with Other Websites

When you can show that you have authority with other websites, this will also increase your San Jose law firm SEO, and your ranking with Google. Any time another website places a link for your site within their pages, it is considered a vote, which increases your authority. The easiest way to do this is by claiming listings in online directories such as Google My Business. Avvo, FindLaw, and Justia are some of the biggest online directories for attorneys specifically.

Avoid Penalties

San Francisco law firm SEO does not just rely on using good practices, but also avoiding those that will result in penalties for your site. This includes failing to ensure your website is secure, not having a website with a responsive design that is mobile-friendly, and not ensuring your website loads quickly. While these features are not always as visible on your site as other California law firm SEO practices, they are just as important and will play a key role in how your website ranks compared to your competition.

Call Our California Law Firm SEO Experts Today

When you need the Los Angeles law firm SEO that will get your site noticed, our team of experts at MileMark Media is here to provide it for you. Call us today at 866-598-6235 or fill out our online form to schedule a free website SEO audit and to learn more about how we can help.

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