Author Archives: Jay Butchko
Google Analytics 4 (GA4) for Law Firms: Enhanced Insights and SEO Benefits
In today’s digital age, law firms rely heavily on data-driven decision making to maximize their online presence and attract potential clients. To stay ahead of the competition and gain valuable insights, it’s crucial for law firms to upgrade to the new Google Analytics platform, Google Analytics 4 (GA4). This advanced analytics solution offers numerous… Read More »
How Will SEO For Lawyers and Law Firms Be Affected By Artificial Intelligence (AI)?
Artificial intelligence (AI) will have a significant impact on search engine optimization (SEO) for lawyers and law firms. Here’s how AI can affect SEO in the legal industry: Improved Search Results: AI-powered search algorithms, such as Google’s RankBrain, utilize machine learning to understand user search queries and deliver more relevant and accurate search results…. Read More »
What Makes A Complete Law Firm Website?
In the competitive world of legal marketing, law firms require a strategic partner that can provide them with top-level results and a strong online presence. MileMark Media stands out as a leading agency that not only offers comprehensive legal marketing services but also excels in developing high-quality custom law firm websites. Their commitment to… Read More »
What To Look For In A Law Firm SEO Agency
In today’s digital age, law firms and lawyers understand the importance of a strong online presence to attract and retain clients. As competition intensifies, the need for effective legal marketing strategies becomes crucial. Among the plethora of marketing agencies available, MileMark Media stands out as the top legal marketing agency in the United States…. Read More »
How Will AI Affect My Law Firm?
Artificial intelligence (AI) is transforming many industries, and the legal field is no exception. One area that AI is set to impact significantly is marketing for law firms. ChatGPT is a language model AI that uses techniques to understand and respond to natural language from users. It was trained on a massive amount of… Read More »
How to Respond to a 1-Star Review About Your Law Firm
The next time you get an email from google reminding you “You’ve got a new review!!”. It can be a scary moment opening it up to see what rating the reviewer left. If someone has left a 1-Star review for your law firm there are a few steps you should take. Responding to negative… Read More »
How to Remove a Negative Google Review & What to Do If They Can’t Be Removed
At some point every lawyer will deal with a negative review on their Google Profile. Although it may seem like a big deal to those with a squeaky clean 5.0 rating, there are some steps you can take to get the review taken down, but if not, we have a few tips and tricks… Read More »
Help! My Clients Google Reviews Are Not Being Displayed!
A major issue that has been affecting all types of businesses online is missing reviews. Attorneys put in the time to collect these reviews, maybe even have a person in the office dedicated to reaching out to previous clients in order to generate reviews. For law firms this can be even more impactful because of… Read More »
Google Auto-Updating Business Hours on 20 Million Listings
For a few months now google has been using automated phone calls to confirm that businesses are open when they say they are. We’ve even seen examples of this showing up on listings: Now we are hearing news that they intend to auto update the business hours of over 20 million businesses in the… Read More »
3 Reasons Law Firm Reviews Are More Important Than Ever!
Brightlocal recently released their 2021 “Local Consumer Reviews Survey”. This provides us with a great insight into how consumers use reviews to make decisions and choose their attorney. 1. More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but the year before that, just 63% did. Expect this trend… Read More »
