Author Archives: Jay Butchko
Practice Area Specific Web Design Tips
Not all law firm websites should look or function the same. The tone, design, and structure of your website should reflect the mindset of your target client, and that varies significantly depending on your practice area. At MileMark Media, we design custom law firm websites that align with your firm’s goals and audience. Here’s… Read More »
How to Use Blog Posts and Practice Area Pages for Organic SEO
When law firms think about SEO, they often jump straight to keywords, backlinks, or Google rankings. But what truly drives long-term organic visibility? Content. Two of the most powerful tools for improving your law firm’s SEO—while also helping real clients—are blog posts and practice area pages. When used strategically, they not only attract traffic… Read More »
Branding for Law Firms
Logo, Colors, and Style That Build Trust In today’s digital-first world, law firm branding is more than just a logo—it’s a trust signal. From your website to your business card to your Google listing, your visual identity tells potential clients what to expect from your firm before they ever speak to you. At MileMark… Read More »
Best Google Business Practices For Moving Your Law Firm
How Law Firms Can Seamlessly Update Their Google Business Profile When Relocating Relocating a law firm involves numerous logistical challenges, and amidst the hustle, it’s crucial not to overlook your digital presence—particularly your Google Business Profile (GBP). A well-maintained GBP ensures that clients can find and trust your firm online. Here’s a comprehensive guide… Read More »
How Law Firms Can Get Featured in Google’s AI Overviews
Google’s AI Overviews are shaking up search results, putting AI-generated summaries front and center. For law firms, this means a major shift in how potential clients find you online. At MileMark Media, we specialize in making sure attorneys dominate their local markets, and that includes helping your firm appear in Google’s AI Overviews. Why… Read More »
Getting Exposure in AI Tools Like ChatGPT, Gemini, and Perplexity
The legal marketing landscape is undergoing one of its biggest shifts in years. With the rapid rise of AI-powered tools like ChatGPT, Google Gemini, and Perplexity, law firms must now think beyond traditional SEO. While ranking well on Google remains important, a growing number of potential clients are using conversational AI platforms to search… Read More »
Law Firm Marketing Trends for 2025
The legal industry continues to evolve, and in 2025, law firm marketing is more competitive and dynamic than ever. Leveraging the latest trends and proven strategies can set your practice apart, attract new clients, and ensure sustainable growth. Here’s a guide to essential marketing trends, best practices for website design, SEO, paid search, networking,… Read More »
The Impact of Internet Brands Buying FindLaw – What Law Firms Need to Know
Recently, Internet Brands, the parent company of Martindale-Nolo, expanded its reach by acquiring FindLaw, one of the largest legal marketing companies in the industry. If you are a current FindLaw customer, you might be wondering what this acquisition means for your law firm’s digital marketing and whether it’s time to consider other options. Here’s… Read More »
How Does Google & Bing Evaluate Law Firms?
In today’s digital-first world, where clients often turn to the internet before making decisions, a law firm’s search engine rankings can make or break its success. Having your law firm appear prominently on search engines like Google and Bing can help you capture potential clients searching for legal services. This guide explains how search… Read More »
Leveraging Social Media For Law Firm Marketing (2024)
In the dynamic landscape of social media, 2024 has seen an evolution in how platforms are utilized, not just by individuals but also by professional entities, including law firms. The most popular social media apps have transformed into vital tools for marketing, client engagement, and brand building. Law firms, traditionally seen as bastions of… Read More »
