Tallahassee Law Firm SEO
As a lawyer, you know how competitive the legal industry is, and that expands to your online presence. We know the competitive nature of your industry too, which is why we employ important SEO strategies on every law firm website we create. Using the best SEO practices helps ensure that your website is found by more potential clients that need help with their case. The strategies we will use for your site include keyword research, local content, inbound and outbound links, and more.
Content is Still King
There is a reason marketers and website designers consistently use the phrase “Content is king.” By simply creating content that contains important keywords and phrases, you can attract more clients to your website. PPC ads and other forms of marketing are also important, but using these keywords is one of the simplest ways to increase your reach online and attract more potential leads to your website. When working with us, we will use tools such as Google’s Keyword Planner to ensure the keywords used on your site reflect what users are searching for.
In addition to using important keywords and phrases, it is just as important that you regularly update the content on your site. This may include creating new pages for your website, or regularly updating your blog with new posts and fresh information. Our SEO experts can create this content for you that will attract more people to your site and convert potential leads into clients.
You may think that you only need one page for each practice area on your website, but that is not true. Most online users today search locally, which means they will not search for “criminal defense lawyer” but will instead search for “Tallahassee criminal defense lawyer.” The more specific your web pages are, the more leads you will attract because you are simply including the geo-targets they are searching for.
Local content is important for another reason, too. While your firm is based in Tallahassee, you likely serve clients not only in the city, but in the surrounding area, too. As such, including pages for areas such as Thomasville, Woodville, and Jacksonville can attract users from these areas, as well.
Inbound and Outbound Links
Another important aspect of SEO practices is to include inbound and outbound links on all webpages. Inbound links direct users on another website to your site, while outbound links direct users to another website altogether. Both are important for your SEO efforts, but outbound links are particularly significant.
All outbound links should only point to authoritative websites, such as government resources, and they should be included on every page you create. Inbound links, on the other hand, act as a vote for your website, which tells the search engines your website is particularly informative. Creating inbound links on websites such as Google My Business can help you get more votes, and a higher ranking in the search engines results.
Our Florida Law Firm SEO Experts Can Create the Website You Need
All law firms should have a website, but simply creating one is not enough. At MileMark Media, our Tallahassee law firm SEO experts know how to create content that will attract users and turn qualified leads into clients. Call us today at 866-598-6235 or contact us online to schedule a free website SEO audit and to learn more about how we can help.