Maryland Law Firm SEO
Law firms are a business and just like any other, they are constantly trying to grow their company. Today, there are many ways to do that but organic search is one of the best methods, and one that is often overlooked. However, studies show that there is a very good reason for practices to start paying more attention to Maryland law firm SEO. While word-of-mouth advertising is still the main way lawyers get new clients, using appropriate SEO tactics on their website is not far behind. Soon, Maryland law firm SEO may even overtake referrals and become the main way law firms advertise and gain more clients.
So much of Columbia law firm SEO relies on quality content and when you are creating yours, there is a lot to consider. First, your content must answer the question users have when they reach your website. Not all content needs to be long and complicated. Sometimes, even just making it clear that you are a divorce lawyer or criminal lawyer, and that you are in fact located in Maryland is enough. Additional pages, such as blog posts, can delve deeper into specific topics, but your website should at least tell visitors the basics of your law firm and expertise.
Perhaps the foundation of all Germantown law firm SEO are the keywords used. Keywords are part of content and will do much of the heavy lifting when it comes to answering users’ questions. For example, if you are a criminal defense lawyer in Maryland, “criminal defense lawyer” and “Maryland” are two major keywords and phrases you will use.
While it is important to include keywords, it is just as important to know how to use them. Your title tag, description tag, and the URL should all include your most important keywords. Also, while you want to use keywords within the content, you also do not want to overdo it to the point that the search engines consider it spam.
Content and other SEO tactics are important, but technical SEO can make or break your Maryland website. Technical SEO refers to how “search engine friendly” your website is. Google’s algorithms largely determine how high any website will rank in Google, and the other search engines have similar algorithms. This aspect of SEO is also the hardest to get right, and it takes an intricate knowledge of the technical aspects of SEO and the backend of websites. Technical SEO includes strategies such as mobile-friendliness, page loading time, and more.
Call Our Maryland Law Firm SEO Experts Today
If your law firm needs a new website that incorporates the best SEO practices, or you are not getting the results you want and think your site needs some tweaking, our law firm SEO experts in Maryland are here to help. At MileMark Media, our team of SEO specialists know what works in SEO, and what does not, to ensure that your website always ranks at the top of the page and delivers the results you need. Call us today at 866-598-6235 or fill out our online form to schedule a meeting and to learn how we can help.