Jacksonville Law Firm SEO
Search engine optimization (SEO) may sound like a concept that has only emerged in recent years, but it has been around since the 1990s. SEO is an essential online tool for businesses that want to promote themselves and capture potential leads, and that includes law firms. Whether you need to improve your SEO efforts, or employ these strategies for the very first time, our Jacksonville law firm SEO experts can help.
What is Search Engine Optimization?
SEO allows people to discover your business through an organic search. This means you do not need to invest in paid advertising in order for your site to be found. However, using proven SEO strategies and techniques is also not a one-time event as paid ads sometimes are. SEO is a systematic process and you should not worry if it takes a few weeks before the efforts start to pay off for your website.
SEO is firmly integrated with the development and design of your website. SEO uses both the content on your website and the quality of its technical structure to ensure Google and other major search engines direct users to your site once they have made a specific search query. The purpose of SEO is so your website is the one the search engines consider the best choice and of the highest quality for users.
Keywords are Key
There is a lot that goes into quality Jacksonville law firm SEO, but keywords are an integral part of any SEO efforts. Keywords are the words and phrases online users enter into search engines when they are looking for a specific good, service, or information. By using those same keywords on your website, the search engines will identify your website as one that will provide the information users are looking for and will place your website at the top of the search engine results page. Most users will not look past the first search engine results page, and some will not even scroll down very far on that first page.
Our law firm SEO experts know that as a lawyer, you are very busy helping your clients with their cases. We will take on the task of researching the best keywords for your website using Google’s Keyword Planner and other tools to ensure your website is found by the very users that are already searching for you.
Why Website Design is Important
Some people think web design and SEO are two different things and while that is true, the two do rely on each other. The speed of your website is critical to SEO because the major search engines will also use that as a ranking factor when listing your website in the search engine results page. All websites today must also be mobile-friendly, which is important when designing your site, but also plays a major role in SEO. Google now actually penalizes websites that are not mobile-friendly, so all elements must work together.
Call Our Florida Law Firm SEO Experts Today
When you need a website that will deliver the information potential clients are looking for, our Jacksonville law firm SEO experts at MileMark Media are here to help. We know the most important strategies to implement on websites so yours is discovered by the search engines, and potential clients. Call us today at 866-598-6235 or contact us online to learn more about what we can do for your website.