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Legal Marketing > Illinois Law Firm SEO

Illinois Law Firm SEO

When people have a legal problem and need to find a lawyer, they will go online first to look for one. If you do not have a website, or if yours is not optimized for SEO, potential clients cannot find you. Internet users today do not typically look past the first page of results and even then, they will not scroll very far.

Illinois law firm SEO is an organic way to get your website to appear in the top of the search results. It does not involve paid advertising but instead relies on content that is optimized for SEO and works with Google’s algorithms so it can be found quickly. When you need better law firm SEO, our experts are here to help.

Website Optimization

Google uses spiders and bots that crawl through all websites and webpages to determine which ones will answer a user’s query the best. To be able to find your website, Google’s spiders will use title tags, headers, your unique URL, and more. If your website does not include these important Chicago law firm SEO tactics, Google cannot find it and so, other people will not be able to either.

User-Friendly Navigation

Internet users want information and they want it very quickly. If they cannot easily find your practice areas, contact information, and other information they are looking for, they will become frustrated and leave your site to go to a competitor’s. User-friendly navigation is critical for Aurora law firm SEO, but also for lead generation.

Content is Key

Many Joliet law firm SEO tactics rely on great content. Within the content on your website, you can use high quality keywords while drafting helpful and informative blog posts and webpages for visitors. It is important to know when and how to use keywords. While it is important to include keywords in your content, it is just as important that the keywords are not spammy or your site will get flagged by Google and that is extremely detrimental to your ranking in the search engines.


The online community is one that relies on sharing. The search engines such as Google know this and so, they prioritize websites that link to other websites. When you include a link on your website to an authoritative website, such as a government site, it acts as a vote for that site and actually helps you and the site you are linking to. Links to other pages on your own website should also be included to be found by the search engines, and to make it easier for users to navigate your site.

Our Experts Can Help with Your Law Firm SEO in Illinois

If you have a website for your law practice but it is not delivering the results you want, our Illinois law firm SEO experts can help. At MileMark Media, we will listen to what you need and then implement the SEO tactics and strategies that will generate the leads and conversions you are after. Call us today at 866-598-6235 and learn more about how we can help.

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We aren’t the type of company to over-promise and under-deliver when it comes to building your law firm website or brand. We have built hundreds of custom, responsive law firm websites completely up to Google’s latest mobile and optimization standards, we work hard toward each of our clients’ goals. We have 50+ years of combined legal marketing expertise at MileMark Media, we exclusively build and market attorney websites for the legal industry. We utilize only the best strategies from our dozens of studies and experiences on optimizing sites, conversions, trends and outcomes. Boost your presence online, contact our legal marketing experts for a free website consultation today.

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