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Google Local Ranking Factors

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Google has thousands of local ranking factors.  But how do you know which local ranking factors your law firm should focus on?  There are some you can control and some you can’t.  If your business relies on local customers, you need to put together a local SEO strategy to occupy the top spots in the local results. 

  1. Relevance –  Relevance has to do with how close your Google My Business profile matches the search.  This takes into account business name, business categories, website, business hours, etc. If you fill out your profile completely then google will have an easier time understanding how relevant your profile is for different searches.
  2. Proximity – Proximity to the searcher is another ranking factor when displaying local search results.  The closer you are to potential clients, the more likely you are to be seen when they search.  This is not something you can control unless you’re moving office locations. In a major city a search for an attorney can return different search results from block to block.
  3. Prominence – Prominence refers to how well known your law firm is. That doesn’t mean you need to buy commercials and billboards for the #1 spot on google.  Things like business listings on the major legal websites, articles written by or about an attorney, appearances in the news, etc. Reviews are also factored in here.  Make your law firm more known to google overall and rankings will increase.

The more attention you place on your law firms prominence and relevance in Google My Business, then the better your local rankings will be. The better your rankings, the more traffic, conversions, and leads your law firm will get!

If you need help with increasing your local SEO rankings, call MileMark Media today 866-598-6235.  We have helped hundreds of law firms successfully increase their local visibility.  Contact us today or Submit your law firm’s site for a Free Website Audit.

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