Lawyer Website Design
Promoting your law firm online is an art, or rather, it is a combination of several arts. None of them though, affect the user’s experience more than your lawyer website design. If a potential client finds your site cluttered, slow, or confusing, they will leave before they can learn about the many ways in which you can help them with their legal issue. When creating your legal website design, it is important to work with a professional that knows the strategies that will improve your conversion rates.
The Appearance of Your Lawyer Website Design
Many people think lawyer website design is only about the appearance of a site. While that is not entirely true, the appearance of your site does play a big role in whether leads stay, or leave and head over to a competitor’s. The below tips can help ensure potential clients stay to learn more about you:
- Keep your lawyer website design clean and simple
- Use standard sizing for texts and photos
- Ensure the look of all pages on your website is consistent
- Use a font and character size that are easily readable
- Make sure photographs and images add to your message and do not detract from it
The images you choose to use on your site are also of particular importance in the legal industry. Just like all other content on your site, pictures need to engage the user and tell them more about how you can help them. There are no right or wrong images to use, but it is critical that they reflect your message. For example, you may use a picture of a courtroom if you are a trial lawyer, but that same picture may not be appropriate if you are a real estate lawyer that rarely appears before a judge.
The Architecture of Your Lawyer Website Design
It is easy to assume that the way your website looks is the only part of lawyer website design, but it is not. A big part of website design is how it is built and how easy it is for users to navigate. Quality navigation tools can include clear sections for your practice areas on your website and a menu that can point potential clients in the right direction.
The best lawyer website design also includes links to the homepage and contact page on all other pages. If it is not easy for leads to find the information they are looking for, or they do not know how to contact you, your website design is not functioning as well as it could.
Our Legal Marketing Experts Can Provide the Legal Website Design You Need
The world of legal marketing is a complex one and it can be difficult to know what to include in your lawyer website design. At MileMark Media, our web design experts know the most important elements to include on your site, and how to build one that is easy for potential clients to use, and that is profitable for you. Call us today at 866-598-6235 or fill out our online form to learn more about how we can help your marketing efforts.