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How often should I blog?

How often should I blog?

Blogging is a powerful tactic and should be part your digital marketing campaign, there is always something to blog about. Blogging topics for your legal marketing campaign can cover legal news, FAQs, firm news, change in laws, case results, and more. Whether you are generating blog ideas, have written posts ready to go, or haven’t even started the process, you may wonder how often to post. A general rule is at least a couple times per month, weekly being better. If you can average one blog post a week that is great.

Blogging, if done correctly with a content strategy, offers fresh content to users and search engines. It tells Google you are constantly offering new content, whether that be weekly or monthly. If the content is engaging enough and you post it to your social media channels, you have a good chance of increasing your engagement, traffic and eventually leads/sales.

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