Solo Law Firm Legal Marketing
As a solo practitioner, you may find it challenging to flip the switch from legal professional to a creative visionary. However, your solo law firm legal marketing strategy relies on you getting into the creative mindset. As a solo attorney, you are responsible for everything that happens within your firm and to be successful, you will have to wear many different hats, and know how to do everything well. Fortunately, your legal marketing may not fall into that group. Our marketing experts already know the tactics that work, and will use them creatively to deliver the results you are looking for.
Investing in SEO
Search engine optimization (SEO) is a critical part of your solo firm legal marketing. We will research the keywords potential clients are typing in when they have a legal issue or need legal counsel. We will always include your area of specialty, and your location, so that you draw in clients that are right in your neighborhood.
Providing Relevant and Newsworthy Content
Content marketing is really just using content such as your website pages and blog posts to market your solo law firm. Our solo firm legal marketing experts will create the content you need to draw in traffic to your site, and convert those qualified leads into clients.
Remain Present on Social Media
Social media is a great way to stay in touch with clients and colleagues. Social media also makes it easier for potential clients to reach out to you, ask you questions, and gives you a chance to establish yourself as the authority on a given subject.
Users will be attracted to your site if you provide relevant information that is useful to their specific situation, even if it is all in text. However, study after study has shown that Internet visitors today are visual creatures. They prefer images, graphics, and videos rather than long pages of text. While simply adding an image to your blog post is enough to ramp up that content, creating a short video that answers common questions and provides other great information is a great way to reach out to potential clients.
Online reviews today have just as much credibility as personal recommendations and they mean a lot to qualified leads and potential clients. Before people use a service, including legal services, they want to know they are working with an expert that can actually help them. If you can integrate reviews within your website, it is a boost to your solo firm legal marketing and will help bring even more clients in through your door.
Work with Our Solo Practice Marketing Experts
Clearly, when you are running your own solo attorney practice, there is a lot to do. At MileMark Media, our solo firm legal marketing experts will take care of it all for you and stay on top of all the most important tasks that will attract new clients. Call us today at 866-598-6235 or contact us online to schedule a consultation and to learn more about how we can help.