Law Firm Paid Search Advertising (PPC)
Strategically drive new business to your firm by expanding your firm’s online marketing presence through a paid search advertising campaign with MileMark Media PPC™. Place your campaign in the hands of our legal PPC experts who not only understand paid search advertising, but who also understand the legal market and how consumers and small businesses search for attorneys and law firms online.
Own the Page:
Appearing in the organic, local and PPC sections of the page helps you own more of page one real estate, where over 90% of clicks take place.
Increase Qualified Traffic:
Having both a paid and organic campaign can increase traffic up to 66% over organic alone1.
Increase Lead Conversion:
Visitors who arrive at a site from paid search ads are 50% more likely to convert than those who come from clicking on a natural search link. Our certified paid search marketing experts will manage your firm’s campaign allowing you to focus on what you do best, practicing law.
We will assist your firm in:
- Immediately enhancing your online visibility
- Generating new leads for target practice areas and geographies.
- Optimizing your overall online marketing investment.
Generate Leads Rapidly by Driving Additional Traffic to Your Site
Our certified experts craft campaigns that maximize your exposure to qualified prospects. Assert more control over your firm’s paid search campaign with:
- Keyword Research: Our certified experts perform extensive research to determine the most regularly searched terms and time day searchers are entering the same or similar keyword phrases within your target practice areas and geographic location. We then continuously refine this initial keyword set to ensure your budget is being directed to the highest converting keywords, those driving qualified leads to your firm via phone or email!
- Ad Copy: Get custom-written ads, all ad copy is continually tested with at least two ads being run simultaneously for any given keyword so we can identify the language that is attractive to the highest number of quality prospects.
- Landing Pages: A key success factor in any campaign is the quality of the website to which prospective clients are taken. Our team will be making recommendations to improve your firm’s campaign landing pages prior to launch and suggest improvements post launch as soon actionable conversion data is collected. A Call to Action, Lead Capture form, Compelling Practice Area Focused Content and Third Party Ratings usage are potential areas of focus.
- Local Targeting: Campaigns within a metropolitan or suburban area often require further individual, localized campaigns to maximize performance. Geo-targeting and geo-modified keywords allow your firm to more easily reach prospective clients near you in targeted markets.
- Remarketing: Implement remarketing on your firm’s campaign when appropriate to enhance performance with targeted creative and appropriate frequency caps to ensure that further attention is drawn to your campaign without being overly intrusive.
- Devices: Target computers, tablets and mobile devices. Mobile ads with “click to call” ability enabled are an essential part of the campaign strategy.
- Conversion Tracking: Monitor the results of your campaign separately from your firm’s other online or offline marketing efforts with monthly phone and email lead reports. Our team will provide a monthly summary campaign report for your firm to track progress. Tracking the number of phone calls via a dedicated local call tracking number and email leads received with their source are essential to any successful paid search campaign.
- Cutting Edge PPC Management: Leverage the use of an industry-leading tool that enables our expert team to define targets to enhance your firm’s campaign on key metrics such as impressions and clicks and adjusts bids in response to the dynamic PPC auction environment- ensuring your AdWords campaigns produce the quality leads you expect.
We Understand Legal Marketing—Put Our Knowledge to Work for You.
Our certified paid search specialists leverage their deep understanding of how consumers and small businesses search online for lawyers— combined with extensive keyword research to drive immediate results.
- Immediate Launch: Our team can quickly develop a targeted keyword campaign for Google allowing ads to go live in hours.
- Flexible Budgets: We can set daily, weekly and monthly budget caps to ensure your firm never spends more then you want. Our team can adjust keyword bids and budgets in real time in response to changes within the auction environment.
- Highly targeted: Geo-targeting and geo-modified keywords means you can more easily reach consumers near you.
- Control: Paid search advertising lets your firm control messaging as well as how and where you appear with the Google search results. Targeted landing pages drive searchers to the information they are seeking.